Family Dollar Shopper Insights

Who shops at Family Dollar?

A Family Dollar shopper is generally very low income, African American, and young adult age. Family Dollar shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Family Dollar shoppers.

Family Dollar Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
40.0
Avg Basket Size (units)
5.8
Avg Basket Size ($)
$17.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Family Dollar Shopper Demographics

demographic
index
Female
101
Male
89
<24
108
25-34
110
35-44
95
45-54
101
55-64
96
65+
64
African American
339
Asian
28
Caucasian
93
Hispanic
121
demographic
index
Has Kids
100
No Kids
100
- $20k
201
$20k-40k
168
$40k-60k
111
$60k-80k
85
$80k-100k
66
$100k-125k
54
$125k +
31
No College
157
College
97
Adv. Degree
51

Understand Family Dollar Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.2%
Mon
12.8%
Tue
12.7%
Wed
13.5%
Thu
13.6%
Fri
15.0%
Sat
18.2%

Family Dollar Basket Size

type
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
143
Fill Up (11-20 Items)
75
Pantry Stocking (21+ Items)
26

Which Retailers are Popular With Family Dollar Shoppers?

retailers
affinity
Dollar General 2.8x
Houchens Industries 2.7x
Speedway 2.4x
IGA 2.3x
channels
affinity
Dollar 3.9x
Gas & Convenience 1.7x
Drug 1.2x
Food 1.0x

Get More Data

Learn more about Family Dollar shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Family Dollar shoppers shop at?

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How do Family Dollar shoppers shop during holidays?

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What items do Family Dollar shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Family Dollar Target Market

Arrow and target

Who actually shops at Family Dollar? Do these shoppers fit the intended target market of Family Dollar?

Thought bubble

What motivates the target market to shop at Family Dollar?

magnifying glass

What other target market should Family Dollar look at?

venn diagram

Which other retailers have a similar target market?

About Our Family Dollar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.