Family Dollar Shopper Insights

Who shops at Family Dollar?

A Family Dollar shopper is generally very low income, African American, and young adult age. Family Dollar shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Family Dollar shoppers.

Family Dollar Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
40.0
Avg Basket Size (units)
5.8
Avg Basket Size ($)
$17.36

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Family Dollar Shopper Demographics

demographic
index
Female
101
Male
89
<24
108
25-34
110
35-44
95
45-54
101
55-64
96
65+
64
African American
339
Asian
28
Caucasian
93
Hispanic
121
demographic
index
Has Kids
100
No Kids
100
- $20k
201
$20k-40k
168
$40k-60k
111
$60k-80k
85
$80k-100k
66
$100k-125k
54
$125k +
31
No College
157
College
97
Adv. Degree
51

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When Do They Shop?

time of day
Sun
14.2%
Mon
12.8%
Tue
12.7%
Wed
13.5%
Thu
13.6%
Fri
15.0%
Sat
18.2%

Family Dollar Basket Size

type
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
143
Fill Up (11-20 Items)
75
Pantry Stocking (21+ Items)
26

Which Retailers are Popular With Family Dollar Shoppers?

retailers
affinity
Dollar General 2.8x
Houchens Industries 2.7x
Speedway 2.4x
IGA 2.3x
channels
affinity
Dollar 3.9x
Gas & Convenience 1.7x
Drug 1.2x
Food 1.0x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.