Family Foods Shopper Insights

Who shops at Family Foods?

A Family Foods shopper is generally slightly higher income, Caucasian, and older age. Family Foods shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Family Foods shoppers.

Family Foods Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
32.4
Avg Basket Size (units)
8.0
Avg Basket Size ($)
$26.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Family Foods Shopper Demographics

demographic
index
Female
107
Male
38
<24
44
25-34
40
35-44
14
45-54
208
55-64
473
65+
12
African American
13
Asian
56
Caucasian
122
Hispanic
3
demographic
index
Has Kids
110
No Kids
78
- $20k
118
$20k-40k
109
$40k-60k
55
$60k-80k
72
$80k-100k
311
$100k-125k
55
$125k +
7
No College
30
College
131
Adv. Degree
34

Understand Family Foods Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.5%
Mon
11.7%
Tue
13.7%
Wed
11.0%
Thu
12.8%
Fri
16.6%
Sat
20.7%

Family Foods Basket Size

type
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
69

Which Retailers are Popular With Family Foods Shoppers?

retailers
affinity
Winco Foods 7.6x
Hy-Vee 5.7x
IGA 5.6x
Albertsons 3.5x
channels
affinity
Food 2.0x
Drug 1.1x
Gas & Convenience 0.7x
Club 0.7x

Get More Data

Learn more about Family Foods shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Family Foods shoppers shop at?

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How do Family Foods shoppers shop during holidays?

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What items do Family Foods shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Family Foods Target Market

Arrow and target

Who actually shops at Family Foods? Do these shoppers fit the intended target market of Family Foods?

Thought bubble

What motivates the target market to shop at Family Foods?

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What other target market should Family Foods look at?

venn diagram

Which other retailers have a similar target market?

About Our Family Foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.