Family Foods Shopper Insights

Who shops at Family Foods?

A Family Foods shopper is generally slightly higher income, Caucasian, and older age. Family Foods shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Family Foods shoppers.

Family Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.4
Avg Basket Size (units)
8.0
Avg Basket Size ($)
$26.13

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Family Foods Shopper Demographics

demographic
index
Female
107
Male
38
<24
44
25-34
40
35-44
14
45-54
208
55-64
473
65+
12
African American
13
Asian
56
Caucasian
122
Hispanic
3
demographic
index
Has Kids
110
No Kids
78
- $20k
118
$20k-40k
109
$40k-60k
55
$60k-80k
72
$80k-100k
311
$100k-125k
55
$125k +
7
No College
30
College
131
Adv. Degree
34

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When Do They Shop?

time of day
Sun
13.5%
Mon
11.7%
Tue
13.7%
Wed
11.0%
Thu
12.8%
Fri
16.6%
Sat
20.7%

Family Foods Basket Size

type
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
69

Which Retailers are Popular With Family Foods Shoppers?

retailers
affinity
Winco Foods 7.6x
Hy-Vee 5.7x
IGA 5.6x
Albertsons 3.5x
channels
affinity
Food 2.0x
Drug 1.1x
Gas & Convenience 0.7x
Club 0.7x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.