Family Foods Shopper Insights

Who shops at Family Foods? Family Foods shoppers are generally slightly higher income, Caucasian, and older age. Family Foods shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Family Foods shoppers.

Family Foods Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
32.4
Avg Basket Size (units)
8.0
Avg Basket Size ($)
$26.13

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Family Foods Shopper Demographics

demographic
index
Female
107
Male
38
<24
44
25-34
40
35-44
14
45-54
208
55-64
473
65+
12
African American
13
Asian
56
Caucasian
122
Hispanic
3
demographic
index
Has Kids
110
No Kids
78
- $20k
118
$20k-40k
109
$40k-60k
55
$60k-80k
72
$80k-100k
311
$100k-125k
55
$125k +
7
No College
30
College
131
Adv. Degree
34

Understand Family Foods Shopper Behavior

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When Do They Shop?

time of day
Sun
13.5%
Mon
11.7%
Tue
13.7%
Wed
11.0%
Thu
12.8%
Fri
16.6%
Sat
20.7%

Family Foods Basket Size

type
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
69

Which Retailers are Popular With Family Foods Shoppers?

retailers
affinity
Winco Foods 7.6x
Hy-Vee 5.7x
IGA 5.6x
Albertsons 3.5x
channels
affinity
Food 2.0x
Drug 1.1x
Gas & Convenience 0.7x
Club 0.7x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Family Foods shoppers shop at?

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How do Family Foods shoppers shop during holidays?

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What items do Family Foods shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Family Foods Target Market

Arrow and target

Who actually shops at Family Foods? Do these shoppers fit the intended target market of Family Foods?

Thought bubble

What motivates the target market to shop at Family Foods?

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What other target market should Family Foods look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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