Family Fruit Market Shopper Insights

Who shops at Family Fruit Market?

A Family Fruit Market shopper is generally higher income, Hispanic, and older age. Family Fruit Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Family Fruit Market shoppers.

Family Fruit Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.4
Avg Basket Size (units)
8.7
Avg Basket Size ($)
$25.21

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Family Fruit Market Shopper Demographics

demographic
index
Female
108
Male
27
65+
64
25-34
23
35-44
109
45-54
166
55-64
186
Asian
54
Caucasian
110
Hispanic
135
demographic
index
Has Kids
103
No Kids
93
- $20k
81
$20k-40k
24
$40k-60k
13
$60k-80k
181
$80k-100k
51
$100k-125k
215
$125k +
172
No College
153
College
86
Adv. Degree
106

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When Do They Shop?

time of day
Sun
19.9%
Mon
16.4%
Tue
13.4%
Wed
10.5%
Thu
13.5%
Fri
11.4%
Sat
15.0%

Family Fruit Market Basket Size

type
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
150
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
67

Which Retailers are Popular With Family Fruit Market Shoppers?

retailers
affinity
A&P 31.1x
Wakefern 8.4x
Ahold 6.3x
Costco 4.2x
channels
affinity
Club 2.1x
Food 1.9x
Drug 1.6x
Pet 1.5x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

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