Fareway Stores Shopper Insights

Who shops at Fareway Stores? Fareway Stores shoppers are generally median income, Caucasian, and older age. Fareway Stores shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Fareway Stores shoppers.

Fareway Stores Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
27.3
Avg Basket Size (units)
13.9
Avg Basket Size ($)
$39.79

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fareway Stores Shopper Demographics

demographic
index
Female
106
Male
44
<24
56
25-34
110
35-44
86
45-54
115
55-64
134
65+
36
African American
10
Asian
13
Caucasian
127
Hispanic
10
demographic
index
Has Kids
101
No Kids
99
- $20k
69
$20k-40k
106
$40k-60k
105
$60k-80k
121
$80k-100k
111
$100k-125k
72
$125k +
89
No College
81
College
102
Adv. Degree
111

Understand Fareway Stores Shopper Behavior

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When Do They Shop?

time of day
Sun
0.2%
Mon
13.2%
Tue
13.8%
Wed
13.6%
Thu
13.9%
Fri
20.4%
Sat
24.8%

Fareway Stores Basket Size

type
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
206

Which Retailers are Popular With Fareway Stores Shoppers?

retailers
affinity
Hy-Vee 59.3x
Aldi 2.5x
KMart 2.1x
Dollar General 2.0x
channels
affinity
Gas & Convenience 2.2x
Food 1.4x
Mass 1.3x
Beauty 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Fareway Stores shoppers shop at?

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How do Fareway Stores shoppers shop during holidays?

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What items do Fareway Stores shoppers buy?

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Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fareway Stores Target Market

Arrow and target

Who actually shops at Fareway Stores? Do these shoppers fit the intended target market of Fareway Stores?

Thought bubble

What motivates the target market to shop at Fareway Stores?

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What other target market should Fareway Stores look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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