Fareway Stores Shopper Insights

Who shops at Fareway Stores?

A Fareway Stores shopper is generally median income, Caucasian, and older age. Fareway Stores shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Fareway Stores shoppers.

Fareway Stores Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.3
Avg Basket Size (units)
13.9
Avg Basket Size ($)
$39.79

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Fareway Stores Shopper Demographics

demographic
index
Female
106
Male
44
<24
56
25-34
110
35-44
86
45-54
115
55-64
134
65+
36
African American
10
Asian
13
Caucasian
127
Hispanic
10
demographic
index
Has Kids
101
No Kids
99
- $20k
69
$20k-40k
106
$40k-60k
105
$60k-80k
121
$80k-100k
111
$100k-125k
72
$125k +
89
No College
81
College
102
Adv. Degree
111

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When Do They Shop?

time of day
Sun
0.2%
Mon
13.2%
Tue
13.8%
Wed
13.6%
Thu
13.9%
Fri
20.4%
Sat
24.8%

Fareway Stores Basket Size

type
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
206

Which Retailers are Popular With Fareway Stores Shoppers?

retailers
affinity
Hy-Vee 59.3x
Aldi 2.5x
KMart 2.1x
Dollar General 2.0x
channels
affinity
Gas & Convenience 2.2x
Food 1.4x
Mass 1.3x
Beauty 1.0x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.