Farm & Home Supply Shopper Insights

Who shops at Farm & Home Supply?

A Farm & Home Supply shopper is generally higher income, Caucasian, and senior age. Farm & Home Supply shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Farm & Home Supply shoppers.

Farm & Home Supply Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
42.9
Avg Basket Size (units)
3.4
Avg Basket Size ($)
$48.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Farm & Home Supply Shopper Demographics

demographic
index
Female
105
Male
53
<24
84
25-34
46
35-44
137
45-54
73
55-64
126
65+
220
African American
1
Asian
2
Caucasian
129
Hispanic
11
demographic
index
Has Kids
85
No Kids
133
- $20k
86
$20k-40k
57
$40k-60k
122
$60k-80k
142
$80k-100k
64
$100k-125k
151
$125k +
61
No College
90
College
96
Adv. Degree
130

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When Do They Shop?

time of day
Sun
17.5%
Mon
9.5%
Tue
13.1%
Wed
9.3%
Thu
11.5%
Fri
17.3%
Sat
21.7%

Farm & Home Supply Basket Size

type
index
Urgent Need (1-2 Items)
141
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
20
Pantry Stocking (21+ Items)
6

Which Retailers are Popular With Farm & Home Supply Shoppers?

retailers
affinity
Schnucks 24.9x
SuperValu 14.0x
IGA 11.4x
Hy-Vee 7.7x
channels
affinity
Pet 6.6x
Dollar 1.6x
Beauty 1.4x
Gas & Convenience 1.2x

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.