Farm & Home Supply Shopper Insights

Who shops at Farm & Home Supply? A Farm & Home Supply shopper is generally higher income, Caucasian, and senior age. Farm & Home Supply shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Farm & Home Supply shoppers.

Farm & Home Supply Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
42.9
Avg Basket Size (units)
3.4
Avg Basket Size ($)
$48.22

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Farm & Home Supply Shopper Demographics

demographic
index
Female
105
Male
53
<24
84
25-34
46
35-44
137
45-54
73
55-64
126
65+
220
African American
1
Asian
2
Caucasian
129
Hispanic
11
demographic
index
Has Kids
85
No Kids
133
- $20k
86
$20k-40k
57
$40k-60k
122
$60k-80k
142
$80k-100k
64
$100k-125k
151
$125k +
61
No College
90
College
96
Adv. Degree
130

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When Do They Shop?

time of day
Sun
17.5%
Mon
9.5%
Tue
13.1%
Wed
9.3%
Thu
11.5%
Fri
17.3%
Sat
21.7%

Farm & Home Supply Basket Size

type
index
Urgent Need (1-2 Items)
141
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
20
Pantry Stocking (21+ Items)
6

Which Retailers are Popular With Farm & Home Supply Shoppers?

retailers
affinity
Schnucks 24.9x
SuperValu 14.0x
IGA 11.4x
Hy-Vee 7.7x
channels
affinity
Pet 6.6x
Dollar 1.6x
Beauty 1.4x
Gas & Convenience 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Farm & Home Supply shoppers shop at?

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How do Farm & Home Supply shoppers shop during holidays?

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What items do Farm & Home Supply shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farm & Home Supply Target Market

Arrow and target

Who actually shops at Farm & Home Supply? Do these shoppers fit the intended target market of Farm & Home Supply?

Thought bubble

What motivates the target market to shop at Farm & Home Supply?

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What other target market should Farm & Home Supply look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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