Farm & Home Supply Shopper Insights

Who shops at Farm & Home Supply?

A Farm & Home Supply shopper is generally higher income, Caucasian, and senior age. Farm & Home Supply shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Farm & Home Supply shoppers.

Farm & Home Supply Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
42.9
Avg Basket Size (units)
3.4
Avg Basket Size ($)
$48.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Farm & Home Supply Shopper Demographics

demographic
index
Female
105
Male
53
<24
84
25-34
46
35-44
137
45-54
73
55-64
126
65+
220
African American
1
Asian
2
Caucasian
129
Hispanic
11
demographic
index
Has Kids
85
No Kids
133
- $20k
86
$20k-40k
57
$40k-60k
122
$60k-80k
142
$80k-100k
64
$100k-125k
151
$125k +
61
No College
90
College
96
Adv. Degree
130

Understand Farm & Home Supply Shopper Behavior

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When Do They Shop?

time of day
Sun
17.5%
Mon
9.5%
Tue
13.1%
Wed
9.3%
Thu
11.5%
Fri
17.3%
Sat
21.7%

Farm & Home Supply Basket Size

type
index
Urgent Need (1-2 Items)
141
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
20
Pantry Stocking (21+ Items)
6

Which Retailers are Popular With Farm & Home Supply Shoppers?

retailers
affinity
Schnucks 24.9x
SuperValu 14.0x
IGA 11.4x
Hy-Vee 7.7x
channels
affinity
Pet 6.6x
Dollar 1.6x
Beauty 1.4x
Gas & Convenience 1.2x

Get More Data

Learn more about Farm & Home Supply shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Farm & Home Supply shoppers shop at?

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How do Farm & Home Supply shoppers shop during holidays?

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What items do Farm & Home Supply shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farm & Home Supply Target Market

Arrow and target

Who actually shops at Farm & Home Supply? Do these shoppers fit the intended target market of Farm & Home Supply?

Thought bubble

What motivates the target market to shop at Farm & Home Supply?

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What other target market should Farm & Home Supply look at?

venn diagram

Which other retailers have a similar target market?

About Our Farm & Home Supply Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.