Farmers Market Shopper Insights

Who shops at Farmers Market?

A Farmers Market shopper is generally higher income, Hispanic, and adolescent age. Farmers Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Farmers Market shoppers.

Farmers Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
33.3
Avg Basket Size (units)
7.0
Avg Basket Size ($)
$21.68

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Farmers Market Shopper Demographics

demographic
index
Female
90
Male
191
<24
171
25-34
82
35-44
101
45-54
100
55-64
113
65+
133
African American
49
Asian
235
Caucasian
71
Hispanic
243
demographic
index
Has Kids
103
No Kids
93
- $20k
101
$20k-40k
108
$40k-60k
83
$60k-80k
103
$80k-100k
83
$100k-125k
131
$125k +
99
No College
82
College
110
Adv. Degree
72

Understand Farmers Market Shopper Behavior

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When Do They Shop?

time of day
Sun
19.7%
Mon
10.8%
Tue
12.9%
Wed
12.7%
Thu
13.4%
Fri
16.2%
Sat
14.4%

Farmers Market Basket Size

type
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
47

Which Retailers are Popular With Farmers Market Shoppers?

retailers
affinity
Wakefern 6.4x
A&P 4.7x
Stater Bros. 4.2x
BJ's 3.0x
channels
affinity
Food 1.7x
Dollar 1.5x
Club 1.0x
Beauty 0.9x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.