Farmers Market Shopper Insights

Who shops at Farmers Market?

A Farmers Market shopper is generally higher income, Hispanic, and adolescent age. Farmers Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Farmers Market shoppers.

Farmers Market Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
33.3
Avg Basket Size (units)
7.0
Avg Basket Size ($)
$21.68

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Farmers Market Shopper Demographics

demographic
index
Female
90
Male
191
<24
171
25-34
82
35-44
101
45-54
100
55-64
113
65+
133
African American
49
Asian
235
Caucasian
71
Hispanic
243
demographic
index
Has Kids
103
No Kids
93
- $20k
101
$20k-40k
108
$40k-60k
83
$60k-80k
103
$80k-100k
83
$100k-125k
131
$125k +
99
No College
82
College
110
Adv. Degree
72

Understand Farmers Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.7%
Mon
10.8%
Tue
12.9%
Wed
12.7%
Thu
13.4%
Fri
16.2%
Sat
14.4%

Farmers Market Basket Size

type
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
47

Which Retailers are Popular With Farmers Market Shoppers?

retailers
affinity
Wakefern 6.4x
A&P 4.7x
Stater Bros. 4.2x
BJ's 3.0x
channels
affinity
Food 1.7x
Dollar 1.5x
Club 1.0x
Beauty 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Farmers Market shoppers shop at?

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How do Farmers Market shoppers shop during holidays?

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What items do Farmers Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farmers Market Target Market

Arrow and target

Who actually shops at Farmers Market? Do these shoppers fit the intended target market of Farmers Market?

Thought bubble

What motivates the target market to shop at Farmers Market?

magnifying glass

What other target market should Farmers Market look at?

venn diagram

Which other retailers have a similar target market?

About Our Farmers Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.