Fastrac Shopper Insights

Who shops at Fastrac?

A Fastrac shopper is generally very low income, Caucasian, and lower middle age. Fastrac shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Fastrac shoppers.

Fastrac Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
38.1
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$17.38

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fastrac Shopper Demographics

demographic
index
Female
60
Male
465
<24
93
25-34
97
35-44
137
45-54
68
55-64
35
65+
38
African American
33
Asian
2
Caucasian
125
Hispanic
17
demographic
index
Has Kids
125
No Kids
46
- $20k
466
$20k-40k
136
$40k-60k
98
$60k-80k
82
$80k-100k
26
$100k-125k
19
$125k +
10
No College
258
College
77
Adv. Degree
32

Understand Fastrac Shopper Behavior

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When Do They Shop?

time of day
Sun
19.1%
Mon
10.5%
Tue
11.7%
Wed
9.6%
Thu
13.7%
Fri
16.6%
Sat
18.9%

Fastrac Basket Size

type
index
Urgent Need (1-2 Items)
164
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
1
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Fastrac Shoppers?

retailers
affinity
Tops 40.4x
Wegmans 26.6x
Price Chopper 23.6x
Aldi 4.1x
channels
affinity
Gas & Convenience 5.8x
Dollar 1.7x
Food 1.1x
Pet 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.