Fastrac Shopper Insights

Who shops at Fastrac?

A Fastrac shopper is generally very low income, Caucasian, and lower middle age. Fastrac shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Fastrac shoppers.

Fastrac Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
38.1
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$17.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fastrac Shopper Demographics

demographic
index
Female
60
Male
465
<24
93
25-34
97
35-44
137
45-54
68
55-64
35
65+
38
African American
33
Asian
2
Caucasian
125
Hispanic
17
demographic
index
Has Kids
125
No Kids
46
- $20k
466
$20k-40k
136
$40k-60k
98
$60k-80k
82
$80k-100k
26
$100k-125k
19
$125k +
10
No College
258
College
77
Adv. Degree
32

Understand Fastrac Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.1%
Mon
10.5%
Tue
11.7%
Wed
9.6%
Thu
13.7%
Fri
16.6%
Sat
18.9%

Fastrac Basket Size

type
index
Urgent Need (1-2 Items)
164
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
1
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Fastrac Shoppers?

retailers
affinity
Tops 40.4x
Wegmans 26.6x
Price Chopper 23.6x
Aldi 4.1x
channels
affinity
Gas & Convenience 5.8x
Dollar 1.7x
Food 1.1x
Pet 1.0x

Get More Data

Learn more about Fastrac shoppers. Contact us to get the latest insights, including:

check mark

Deeper demographic data

check mark

What other retailers do Fastrac shoppers shop at?

check mark

How do Fastrac shoppers shop during holidays?

check mark

What items do Fastrac shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fastrac Target Market

Arrow and target

Who actually shops at Fastrac? Do these shoppers fit the intended target market of Fastrac?

Thought bubble

What motivates the target market to shop at Fastrac?

magnifying glass

What other target market should Fastrac look at?

venn diagram

Which other retailers have a similar target market?

About Our Fastrac Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.