Fastrac Shopper Insights

Who shops at Fastrac? Fastrac shoppers are generally very low income, Caucasian, and lower middle age. Fastrac shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Fastrac shoppers.

Fastrac Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
38.1
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$17.38

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fastrac Shopper Demographics

demographic
index
Female
60
Male
465
<24
93
25-34
97
35-44
137
45-54
68
55-64
35
65+
38
African American
33
Asian
2
Caucasian
125
Hispanic
17
demographic
index
Has Kids
125
No Kids
46
- $20k
466
$20k-40k
136
$40k-60k
98
$60k-80k
82
$80k-100k
26
$100k-125k
19
$125k +
10
No College
258
College
77
Adv. Degree
32

Understand Fastrac Shopper Behavior

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When Do They Shop?

time of day
Sun
19.1%
Mon
10.5%
Tue
11.7%
Wed
9.6%
Thu
13.7%
Fri
16.6%
Sat
18.9%

Fastrac Basket Size

type
index
Urgent Need (1-2 Items)
164
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
1
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Fastrac Shoppers?

retailers
affinity
Tops 40.4x
Wegmans 26.6x
Price Chopper 23.6x
Aldi 4.1x
channels
affinity
Gas & Convenience 5.8x
Dollar 1.7x
Food 1.1x
Pet 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Fastrac shoppers shop at?

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How do Fastrac shoppers shop during holidays?

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What items do Fastrac shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fastrac Target Market

Arrow and target

Who actually shops at Fastrac? Do these shoppers fit the intended target market of Fastrac?

Thought bubble

What motivates the target market to shop at Fastrac?

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What other target market should Fastrac look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us