FIVESTAR Shopper Insights

Who shops at FIVESTAR? A FIVESTAR shopper is generally very low income, Caucasian, and older age. FIVESTAR shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real FIVESTAR shoppers.

FIVESTAR Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
39.3
Avg Basket Size (units)
3.1
Avg Basket Size ($)
$18.43

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

FIVESTAR Shopper Demographics

demographic
index
Female
102
Male
84
<24
13
25-34
141
35-44
85
45-54
82
55-64
142
65+
33
African American
14
Asian
32
Caucasian
126
Hispanic
9
demographic
index
Has Kids
110
No Kids
78
- $20k
198
$20k-40k
162
$40k-60k
71
$60k-80k
101
$80k-100k
61
$100k-125k
104
$125k +
37
No College
90
College
108
Adv. Degree
75

Understand FIVESTAR Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.0%
Mon
12.5%
Tue
11.6%
Wed
15.3%
Thu
14.1%
Fri
23.4%
Sat
11.1%

FIVESTAR Basket Size

type
index
Urgent Need (1-2 Items)
128
Express Lane (3-10 Items)
132
Fill Up (11-20 Items)
9
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With FIVESTAR Shoppers?

retailers
affinity
IGA 20.8x
Speedway 8.2x
Circle K 7.1x
Houchens Industries 6.6x
channels
affinity
Gas & Convenience 2.7x
Dollar 2.2x
Mass 1.5x
Drug 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do FIVESTAR shoppers shop at?

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How do FIVESTAR shoppers shop during holidays?

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What items do FIVESTAR shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the FIVESTAR Target Market

Arrow and target

Who actually shops at FIVESTAR? Do these shoppers fit the intended target market of FIVESTAR?

Thought bubble

What motivates the target market to shop at FIVESTAR?

magnifying glass

What other target market should FIVESTAR look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us