FIVESTAR Shopper Insights

Who shops at FIVESTAR?

A FIVESTAR shopper is generally very low income, Caucasian, and older age. FIVESTAR shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real FIVESTAR shoppers.

FIVESTAR Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
39.3
Avg Basket Size (units)
3.1
Avg Basket Size ($)
$18.43

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

FIVESTAR Shopper Demographics

demographic
index
Female
102
Male
84
<24
13
25-34
141
35-44
85
45-54
82
55-64
142
65+
33
African American
14
Asian
32
Caucasian
126
Hispanic
9
demographic
index
Has Kids
110
No Kids
78
- $20k
198
$20k-40k
162
$40k-60k
71
$60k-80k
101
$80k-100k
61
$100k-125k
104
$125k +
37
No College
90
College
108
Adv. Degree
75

Understand FIVESTAR Shopper Behavior

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When Do They Shop?

time of day
Sun
12.0%
Mon
12.5%
Tue
11.6%
Wed
15.3%
Thu
14.1%
Fri
23.4%
Sat
11.1%

FIVESTAR Basket Size

type
index
Urgent Need (1-2 Items)
128
Express Lane (3-10 Items)
132
Fill Up (11-20 Items)
9
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With FIVESTAR Shoppers?

retailers
affinity
IGA 20.8x
Speedway 8.2x
Circle K 7.1x
Houchens Industries 6.6x
channels
affinity
Gas & Convenience 2.7x
Dollar 2.2x
Mass 1.5x
Drug 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.