Flash Foods Shopper Insights

Who shops at Flash Foods?

A Flash Foods shopper is generally lower income, African American, and older age. Flash Foods shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Flash Foods shoppers.

Flash Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.9
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$19.64

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Flash Foods Shopper Demographics

demographic
index
Female
105
Male
53
<24
84
25-34
116
35-44
98
45-54
82
55-64
137
65+
13
African American
187
Asian
50
Caucasian
115
Hispanic
13
demographic
index
Has Kids
94
No Kids
113
- $20k
72
$20k-40k
173
$40k-60k
111
$60k-80k
109
$80k-100k
97
$100k-125k
57
$125k +
35
No College
197
College
88
Adv. Degree
47

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When Do They Shop?

time of day
Sun
12.1%
Mon
16.2%
Tue
12.8%
Wed
13.8%
Thu
15.0%
Fri
16.4%
Sat
13.8%

Flash Foods Basket Size

type
index
Urgent Need (1-2 Items)
155
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Flash Foods Shoppers?

retailers
affinity
Southeastern Grocers 9.1x
Publix 4.9x
Dollar General 4.1x
Shell 3.8x
channels
affinity
Dollar 3.0x
Gas & Convenience 2.4x
Pet 1.4x
Beauty 1.3x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.