Flash Foods Shopper Insights

Who shops at Flash Foods? A Flash Foods shopper is generally lower income, African American, and older age. Flash Foods shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Flash Foods shoppers.

Flash Foods Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.9
Avg Basket Size (units)
2.6
Avg Basket Size ($)
$19.64

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Flash Foods Shopper Demographics

demographic
index
Female
105
Male
53
<24
84
25-34
116
35-44
98
45-54
82
55-64
137
65+
13
African American
187
Asian
50
Caucasian
115
Hispanic
13
demographic
index
Has Kids
94
No Kids
113
- $20k
72
$20k-40k
173
$40k-60k
111
$60k-80k
109
$80k-100k
97
$100k-125k
57
$125k +
35
No College
197
College
88
Adv. Degree
47

Understand Flash Foods Shopper Behavior

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When Do They Shop?

time of day
Sun
12.1%
Mon
16.2%
Tue
12.8%
Wed
13.8%
Thu
15.0%
Fri
16.4%
Sat
13.8%

Flash Foods Basket Size

type
index
Urgent Need (1-2 Items)
155
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Flash Foods Shoppers?

retailers
affinity
Southeastern Grocers 9.1x
Publix 4.9x
Dollar General 4.1x
Shell 3.8x
channels
affinity
Dollar 3.0x
Gas & Convenience 2.4x
Pet 1.4x
Beauty 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Flash Foods shoppers shop at?

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How do Flash Foods shoppers shop during holidays?

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What items do Flash Foods shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Flash Foods Target Market

Arrow and target

Who actually shops at Flash Foods? Do these shoppers fit the intended target market of Flash Foods?

Thought bubble

What motivates the target market to shop at Flash Foods?

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What other target market should Flash Foods look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us