Flowers Baking Co Shopper Insights

Who shops at Flowers Baking Co?

A Flowers Baking Co shopper is generally very low income, African American, and senior age. Flowers Baking Co shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Flowers Baking Co shoppers.

Flowers Baking Co Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
35.9
Avg Basket Size (units)
5.1
Avg Basket Size ($)
$10.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Flowers Baking Co Shopper Demographics

demographic
index
Female
101
Male
88
<24
41
25-34
54
35-44
92
45-54
138
55-64
161
65+
255
African American
140
Asian
23
Caucasian
111
Hispanic
55
demographic
index
Has Kids
95
No Kids
111
- $20k
185
$20k-40k
144
$40k-60k
150
$60k-80k
76
$80k-100k
87
$100k-125k
41
$125k +
17
No College
122
College
107
Adv. Degree
43

Understand Flowers Baking Co Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
1.8%
Mon
17.5%
Tue
15.5%
Wed
12.5%
Thu
20.3%
Fri
16.2%
Sat
16.2%

Flowers Baking Co Basket Size

type
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
171
Fill Up (11-20 Items)
49
Pantry Stocking (21+ Items)
14

Which Retailers are Popular With Flowers Baking Co Shoppers?

retailers
affinity
Southeastern Grocers 6.2x
Family Dollar 3.6x
Dollar General 3.6x
Publix 3.5x
channels
affinity
Dollar 2.4x
Gas & Convenience 1.4x
Drug 1.2x
Mass 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Flowers Baking Co shoppers shop at?

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How do Flowers Baking Co shoppers shop during holidays?

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What items do Flowers Baking Co shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Flowers Baking Co Target Market

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Who actually shops at Flowers Baking Co? Do these shoppers fit the intended target market of Flowers Baking Co?

Thought bubble

What motivates the target market to shop at Flowers Baking Co?

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What other target market should Flowers Baking Co look at?

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Which other retailers have a similar target market?

About Our Flowers Baking Co Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.