Flowers Baking Co Shopper Insights

Who shops at Flowers Baking Co?

A Flowers Baking Co shopper is generally very low income, African American, and senior age. Flowers Baking Co shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Flowers Baking Co shoppers.

Flowers Baking Co Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.9
Avg Basket Size (units)
5.1
Avg Basket Size ($)
$10.44

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Flowers Baking Co Shopper Demographics

demographic
index
Female
101
Male
88
<24
41
25-34
54
35-44
92
45-54
138
55-64
161
65+
255
African American
140
Asian
23
Caucasian
111
Hispanic
55
demographic
index
Has Kids
95
No Kids
111
- $20k
185
$20k-40k
144
$40k-60k
150
$60k-80k
76
$80k-100k
87
$100k-125k
41
$125k +
17
No College
122
College
107
Adv. Degree
43

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When Do They Shop?

time of day
Sun
1.8%
Mon
17.5%
Tue
15.5%
Wed
12.5%
Thu
20.3%
Fri
16.2%
Sat
16.2%

Flowers Baking Co Basket Size

type
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
171
Fill Up (11-20 Items)
49
Pantry Stocking (21+ Items)
14

Which Retailers are Popular With Flowers Baking Co Shoppers?

retailers
affinity
Southeastern Grocers 6.2x
Family Dollar 3.6x
Dollar General 3.6x
Publix 3.5x
channels
affinity
Dollar 2.4x
Gas & Convenience 1.4x
Drug 1.2x
Mass 1.2x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.