Flowers foods str Shopper Insights

Who shops at Flowers foods str? flowers foods str shoppers are generally very low income, African American, and older age. flowers foods str shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real flowers foods str shoppers.

Flowers foods str Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.0
Avg Basket Size (units)
4.9
Avg Basket Size ($)
$8.21

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Flowers foods str Shopper Demographics

demographic
index
Female
105
Male
55
<24
97
25-34
71
35-44
112
45-54
94
55-64
149
65+
107
African American
142
Asian
42
Caucasian
111
Hispanic
53
demographic
index
Has Kids
102
No Kids
96
- $20k
310
$20k-40k
144
$40k-60k
104
$60k-80k
85
$80k-100k
91
$100k-125k
24
$125k +
11
No College
158
College
95
Adv. Degree
57

Understand Flowers foods str Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
3.8%
Mon
15.4%
Tue
15.3%
Wed
17.3%
Thu
15.9%
Fri
15.8%
Sat
16.4%

Flowers foods str Basket Size

type
index
Urgent Need (1-2 Items)
82
Express Lane (3-10 Items)
159
Fill Up (11-20 Items)
58
Pantry Stocking (21+ Items)
9

Which Retailers are Popular With Flowers foods str Shoppers?

retailers
affinity
Southeastern Grocers 5.1x
Delhaize America 4.8x
Dollar General 3.6x
Family Dollar 3.4x
channels
affinity
Dollar 2.6x
Gas & Convenience 1.3x
Food 1.2x
Liquor 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Flowers foods str shoppers shop at?

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How do Flowers foods str shoppers shop during holidays?

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What items do Flowers foods str shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Flowers foods str Target Market

Arrow and target

Who actually shops at Flowers foods str? Do these shoppers fit the intended target market of Flowers foods str?

Thought bubble

What motivates the target market to shop at Flowers foods str?

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What other target market should Flowers foods str look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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