Flying J Shopper Insights

Who shops at Flying J?

A Flying J shopper is generally very low income, Caucasian, and adolescent age. Flying J shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Flying J shoppers.

Flying J Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.5
Avg Basket Size (units)
3.6
Avg Basket Size ($)
$40.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Flying J Shopper Demographics

demographic
index
Female
87
Male
220
<24
746
25-34
79
35-44
52
45-54
126
55-64
115
65+
34
African American
39
Asian
31
Caucasian
110
Hispanic
101
demographic
index
Has Kids
65
No Kids
175
- $20k
457
$20k-40k
51
$40k-60k
88
$60k-80k
83
$80k-100k
109
$100k-125k
22
$125k +
52
No College
310
College
67
Adv. Degree
20

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When Do They Shop?

time of day
Sun
12.2%
Mon
17.5%
Tue
8.6%
Wed
11.1%
Thu
14.1%
Fri
20.5%
Sat
16.1%

Flying J Basket Size

type
index
Urgent Need (1-2 Items)
124
Express Lane (3-10 Items)
132
Fill Up (11-20 Items)
21
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Flying J Shoppers?

retailers
affinity
Shell 4.8x
Circle K 3.9x
Speedway 3.3x
Hy-Vee 2.7x
channels
affinity
Gas & Convenience 9.7x
Pet 1.2x
Dollar 1.0x
Mass 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.