Food City Shopper Insights

Who shops at Food City?

A Food City shopper is generally very low income, Caucasian, and senior age. Food City shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Food City shoppers.

Food City Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
27.0
Avg Basket Size (units)
10.8
Avg Basket Size ($)
$33.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Food City Shopper Demographics

demographic
index
Female
104
Male
68
<24
105
25-34
73
35-44
98
45-54
131
55-64
105
65+
137
African American
27
Asian
5
Caucasian
119
Hispanic
74
demographic
index
Has Kids
105
No Kids
90
- $20k
149
$20k-40k
110
$40k-60k
95
$60k-80k
100
$80k-100k
86
$100k-125k
65
$125k +
111
No College
133
College
90
Adv. Degree
111

Understand Food City Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.8%
Mon
13.1%
Tue
13.4%
Wed
12.5%
Thu
11.3%
Fri
17.1%
Sat
16.8%

Food City Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
132

Which Retailers are Popular With Food City Shoppers?

retailers
affinity
Circle K 5.0x
IGA 3.5x
Dollar General 2.8x
Shell 2.6x
channels
affinity
Dollar 1.9x
Mass 1.3x
Gas & Convenience 1.2x
Food 1.2x

Get More Data

Learn more about Food City shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Food City shoppers shop at?

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How do Food City shoppers shop during holidays?

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What items do Food City shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Food City Target Market

Arrow and target

Who actually shops at Food City? Do these shoppers fit the intended target market of Food City?

Thought bubble

What motivates the target market to shop at Food City?

magnifying glass

What other target market should Food City look at?

venn diagram

Which other retailers have a similar target market?

About Our Food City Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.