Food City Shopper Insights

Who shops at Food City?

A Food City shopper is generally very low income, Caucasian, and senior age. Food City shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Food City shoppers.

Food City Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.0
Avg Basket Size (units)
10.8
Avg Basket Size ($)
$33.06

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Food City Shopper Demographics

demographic
index
Female
104
Male
68
<24
105
25-34
73
35-44
98
45-54
131
55-64
105
65+
137
African American
27
Asian
5
Caucasian
119
Hispanic
74
demographic
index
Has Kids
105
No Kids
90
- $20k
149
$20k-40k
110
$40k-60k
95
$60k-80k
100
$80k-100k
86
$100k-125k
65
$125k +
111
No College
133
College
90
Adv. Degree
111

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When Do They Shop?

time of day
Sun
15.8%
Mon
13.1%
Tue
13.4%
Wed
12.5%
Thu
11.3%
Fri
17.1%
Sat
16.8%

Food City Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
132

Which Retailers are Popular With Food City Shoppers?

retailers
affinity
Circle K 5.0x
IGA 3.5x
Dollar General 2.8x
Shell 2.6x
channels
affinity
Dollar 1.9x
Mass 1.3x
Gas & Convenience 1.2x
Food 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.