Food Depot Shopper Insights

Who shops at Food Depot?

A Food Depot shopper is generally very low income, African American, and older age. Food Depot shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Food Depot shoppers.

Food Depot Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.0
Avg Basket Size (units)
12.0
Avg Basket Size ($)
$33.2

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Food Depot Shopper Demographics

demographic
index
Female
98
Male
123
<24
135
25-34
77
35-44
90
45-54
106
55-64
183
65+
126
African American
705
Asian
26
Caucasian
79
Hispanic
82
demographic
index
Has Kids
92
No Kids
118
- $20k
221
$20k-40k
153
$40k-60k
94
$60k-80k
81
$80k-100k
89
$100k-125k
66
$125k +
35
No College
122
College
98
Adv. Degree
87

Understand Food Depot Shopper Behavior

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When Do They Shop?

time of day
Sun
15.7%
Mon
16.1%
Tue
12.8%
Wed
12.4%
Thu
10.6%
Fri
14.3%
Sat
18.1%

Food Depot Basket Size

type
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
144

Which Retailers are Popular With Food Depot Shoppers?

retailers
affinity
Shell 3.6x
Dollar General 3.5x
Family Dollar 3.4x
Houchens Industries 3.1x
channels
affinity
Dollar 2.6x
Food 1.3x
Gas & Convenience 1.2x
Mass 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.