Food Mart Shopper Insights

Who shops at Food Mart? A Food Mart shopper is generally very low income, Caucasian, and adolescent age. Food Mart shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Food Mart shoppers.

Food Mart Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.7
Avg Basket Size (units)
5.8
Avg Basket Size ($)
$18.84

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Food Mart Shopper Demographics

demographic
index
Female
102
Male
78
<24
547
25-34
93
35-44
82
45-54
105
55-64
52
65+
30
African American
87
Asian
31
Caucasian
120
Hispanic
27
demographic
index
Has Kids
110
No Kids
78
- $20k
210
$20k-40k
178
$40k-60k
122
$60k-80k
67
$80k-100k
90
$100k-125k
36
$125k +
15
No College
225
College
68
Adv. Degree
108

Understand Food Mart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.3%
Mon
12.8%
Tue
17.9%
Wed
15.6%
Thu
13.2%
Fri
15.6%
Sat
13.5%

Food Mart Basket Size

type
index
Urgent Need (1-2 Items)
129
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
54
Pantry Stocking (21+ Items)
43

Which Retailers are Popular With Food Mart Shoppers?

retailers
affinity
Shell 10.5x
Circle K 4.8x
Family Dollar 3.5x
Dollar General 3.2x
channels
affinity
Gas & Convenience 2.8x
Liquor 2.2x
Drug 1.9x
Dollar 1.7x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do Food Mart shoppers shop at?

check mark

How do Food Mart shoppers shop during holidays?

check mark

What items do Food Mart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Food Mart Target Market

Arrow and target

Who actually shops at Food Mart? Do these shoppers fit the intended target market of Food Mart?

Thought bubble

What motivates the target market to shop at Food Mart?

magnifying glass

What other target market should Food Mart look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us