Food Mart Shopper Insights

Who shops at Food Mart?

A Food Mart shopper is generally very low income, Caucasian, and adolescent age. Food Mart shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Food Mart shoppers.

Food Mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.7
Avg Basket Size (units)
5.8
Avg Basket Size ($)
$18.84

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Food Mart Shopper Demographics

demographic
index
Female
102
Male
78
<24
547
25-34
93
35-44
82
45-54
105
55-64
52
65+
30
African American
87
Asian
31
Caucasian
120
Hispanic
27
demographic
index
Has Kids
110
No Kids
78
- $20k
210
$20k-40k
178
$40k-60k
122
$60k-80k
67
$80k-100k
90
$100k-125k
36
$125k +
15
No College
225
College
68
Adv. Degree
108

Understand Food Mart Shopper Behavior

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When Do They Shop?

time of day
Sun
11.3%
Mon
12.8%
Tue
17.9%
Wed
15.6%
Thu
13.2%
Fri
15.6%
Sat
13.5%

Food Mart Basket Size

type
index
Urgent Need (1-2 Items)
129
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
54
Pantry Stocking (21+ Items)
43

Which Retailers are Popular With Food Mart Shoppers?

retailers
affinity
Shell 10.5x
Circle K 4.8x
Family Dollar 3.5x
Dollar General 3.2x
channels
affinity
Gas & Convenience 2.8x
Liquor 2.2x
Drug 1.9x
Dollar 1.7x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.