Food Maxx Shopper Insights

Who shops at Food Maxx?

A Food Maxx shopper is generally very low income, Asian, and adolescent age. Food Maxx shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Food Maxx shoppers.

Food Maxx Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.0
Avg Basket Size (units)
13.9
Avg Basket Size ($)
$37.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Food Maxx Shopper Demographics

demographic
index
Female
97
Male
124
<24
152
25-34
134
35-44
88
45-54
86
55-64
87
65+
33
African American
114
Asian
328
Caucasian
48
Hispanic
295
demographic
index
Has Kids
105
No Kids
89
- $20k
140
$20k-40k
130
$40k-60k
97
$60k-80k
106
$80k-100k
54
$100k-125k
85
$125k +
93
No College
114
College
109
Adv. Degree
40

Understand Food Maxx Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.5%
Mon
14.3%
Tue
13.1%
Wed
12.3%
Thu
11.8%
Fri
14.2%
Sat
16.9%

Food Maxx Basket Size

type
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
191

Which Retailers are Popular With Food Maxx Shoppers?

retailers
affinity
Winco Foods 9.3x
Smart & Final 8.3x
99 Cents Only 7.1x
Safeway 6.1x
channels
affinity
Club 1.9x
Dollar 1.5x
Food 1.4x
Drug 1.2x

Get More Data

Learn more about Food Maxx shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Food Maxx shoppers shop at?

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How do Food Maxx shoppers shop during holidays?

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What items do Food Maxx shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Food Maxx Target Market

Arrow and target

Who actually shops at Food Maxx? Do these shoppers fit the intended target market of Food Maxx?

Thought bubble

What motivates the target market to shop at Food Maxx?

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What other target market should Food Maxx look at?

venn diagram

Which other retailers have a similar target market?

About Our Food Maxx Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.