Food Maxx Shopper Insights

Who shops at Food Maxx?

A Food Maxx shopper is generally very low income, Asian, and adolescent age. Food Maxx shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Food Maxx shoppers.

Food Maxx Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.0
Avg Basket Size (units)
13.9
Avg Basket Size ($)
$37.92

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  • Behavioral data
  • Attitudinal surveys
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Food Maxx Shopper Demographics

demographic
index
Female
97
Male
124
<24
152
25-34
134
35-44
88
45-54
86
55-64
87
65+
33
African American
114
Asian
328
Caucasian
48
Hispanic
295
demographic
index
Has Kids
105
No Kids
89
- $20k
140
$20k-40k
130
$40k-60k
97
$60k-80k
106
$80k-100k
54
$100k-125k
85
$125k +
93
No College
114
College
109
Adv. Degree
40

Understand Food Maxx Shopper Behavior

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When Do They Shop?

time of day
Sun
17.5%
Mon
14.3%
Tue
13.1%
Wed
12.3%
Thu
11.8%
Fri
14.2%
Sat
16.9%

Food Maxx Basket Size

type
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
191

Which Retailers are Popular With Food Maxx Shoppers?

retailers
affinity
Winco Foods 9.3x
Smart & Final 8.3x
99 Cents Only 7.1x
Safeway 6.1x
channels
affinity
Club 1.9x
Dollar 1.5x
Food 1.4x
Drug 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.