Food Plus Shopper Insights

Who shops at Food Plus? Food Plus shoppers are generally very low income, Asian, and adolescent age. Food Plus shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Food Plus shoppers.

Food Plus Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
25.3
Avg Basket Size (units)
6.2
Avg Basket Size ($)
$13.65

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Food Plus Shopper Demographics

demographic
index
Female
70
Male
376
<24
755
25-34
77
35-44
78
45-54
98
55-64
1
65+
218
African American
358
Asian
593
Caucasian
27
Hispanic
208
demographic
index
Has Kids
66
No Kids
173
- $20k
329
$20k-40k
202
$40k-60k
110
$60k-80k
1
$80k-100k
16
$100k-125k
59
$125k +
76
No College
321
College
62
Adv. Degree
28

Understand Food Plus Shopper Behavior

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When Do They Shop?

time of day
Sun
11.9%
Mon
12.2%
Tue
8.8%
Wed
18.2%
Thu
24.2%
Fri
13.2%
Sat
11.5%

Food Plus Basket Size

type
index
Urgent Need (1-2 Items)
103
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
80
Pantry Stocking (21+ Items)
49

Which Retailers are Popular With Food Plus Shoppers?

retailers
affinity
BJ's 14.1x
A&P 10.0x
Weis Markets 9.0x
Ahold 6.8x
channels
affinity
Food 2.3x
Drug 1.8x
Dollar 0.5x
Gas & Convenience 0.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Food Plus shoppers shop at?

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How do Food Plus shoppers shop during holidays?

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What items do Food Plus shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Food Plus Target Market

Arrow and target

Who actually shops at Food Plus? Do these shoppers fit the intended target market of Food Plus?

Thought bubble

What motivates the target market to shop at Food Plus?

magnifying glass

What other target market should Food Plus look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us