Food Plus Shopper Insights

Who shops at Food Plus?

A Food Plus shopper is generally very low income, Asian, and adolescent age. Food Plus shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Food Plus shoppers.

Food Plus Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
25.3
Avg Basket Size (units)
6.2
Avg Basket Size ($)
$13.65

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Food Plus Shopper Demographics

demographic
index
Female
70
Male
376
<24
755
25-34
77
35-44
78
45-54
98
55-64
1
65+
218
African American
358
Asian
593
Caucasian
27
Hispanic
208
demographic
index
Has Kids
66
No Kids
173
- $20k
329
$20k-40k
202
$40k-60k
110
$60k-80k
1
$80k-100k
16
$100k-125k
59
$125k +
76
No College
321
College
62
Adv. Degree
28

Understand Food Plus Shopper Behavior

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When Do They Shop?

time of day
Sun
11.9%
Mon
12.2%
Tue
8.8%
Wed
18.2%
Thu
24.2%
Fri
13.2%
Sat
11.5%

Food Plus Basket Size

type
index
Urgent Need (1-2 Items)
103
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
80
Pantry Stocking (21+ Items)
49

Which Retailers are Popular With Food Plus Shoppers?

retailers
affinity
BJ's 14.1x
A&P 10.0x
Weis Markets 9.0x
Ahold 6.8x
channels
affinity
Food 2.3x
Drug 1.8x
Dollar 0.5x
Gas & Convenience 0.4x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.