Food Plus Shopper Insights

Who shops at Food Plus?

A Food Plus shopper is generally very low income, Asian, and adolescent age. Food Plus shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Food Plus shoppers.

Food Plus Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
25.3
Avg Basket Size (units)
6.2
Avg Basket Size ($)
$13.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Food Plus Shopper Demographics

demographic
index
Female
70
Male
376
<24
755
25-34
77
35-44
78
45-54
98
55-64
1
65+
218
African American
358
Asian
593
Caucasian
27
Hispanic
208
demographic
index
Has Kids
66
No Kids
173
- $20k
329
$20k-40k
202
$40k-60k
110
$60k-80k
1
$80k-100k
16
$100k-125k
59
$125k +
76
No College
321
College
62
Adv. Degree
28

Understand Food Plus Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.9%
Mon
12.2%
Tue
8.8%
Wed
18.2%
Thu
24.2%
Fri
13.2%
Sat
11.5%

Food Plus Basket Size

type
index
Urgent Need (1-2 Items)
103
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
80
Pantry Stocking (21+ Items)
49

Which Retailers are Popular With Food Plus Shoppers?

retailers
affinity
BJ's 14.1x
A&P 10.0x
Weis Markets 9.0x
Ahold 6.8x
channels
affinity
Food 2.3x
Drug 1.8x
Dollar 0.5x
Gas & Convenience 0.4x

Get More Data

Learn more about Food Plus shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Food Plus shoppers shop at?

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How do Food Plus shoppers shop during holidays?

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What items do Food Plus shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Food Plus Target Market

Arrow and target

Who actually shops at Food Plus? Do these shoppers fit the intended target market of Food Plus?

Thought bubble

What motivates the target market to shop at Food Plus?

magnifying glass

What other target market should Food Plus look at?

venn diagram

Which other retailers have a similar target market?

About Our Food Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.