Food Source Shopper Insights

Who shops at Food Source?

A Food Source shopper is generally lower income, Asian, and adolescent age. Food Source shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Food Source shoppers.

Food Source Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
41.3
Avg Basket Size (units)
9.4
Avg Basket Size ($)
$26.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Food Source Shopper Demographics

demographic
index
Female
98
Male
116
<24
412
25-34
131
35-44
93
45-54
55
55-64
31
65+
94
African American
251
Asian
377
Caucasian
40
Hispanic
269
demographic
index
Has Kids
93
No Kids
114
- $20k
152
$20k-40k
165
$40k-60k
104
$60k-80k
77
$80k-100k
113
$100k-125k
46
$125k +
45
No College
114
College
104
Adv. Degree
63

Understand Food Source Shopper Behavior

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When Do They Shop?

time of day
Sun
14.7%
Mon
14.8%
Tue
12.8%
Wed
14.0%
Thu
14.5%
Fri
12.5%
Sat
16.7%

Food Source Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
130
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
105

Which Retailers are Popular With Food Source Shoppers?

retailers
affinity
Winco Foods 17.3x
Smart & Final 9.6x
99 Cents Only 7.9x
Safeway 5.7x
channels
affinity
Club 1.8x
Food 1.6x
Drug 1.1x
Dollar 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.