Foodarama Shopper Insights

Who shops at Foodarama?

A Foodarama shopper is generally lower income, African American, and senior age. Foodarama shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Foodarama shoppers.

Foodarama Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.6
Avg Basket Size (units)
21.6
Avg Basket Size ($)
$27.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Foodarama Shopper Demographics

demographic
index
Female
102
Male
80
<24
140
25-34
139
35-44
77
45-54
50
55-64
164
65+
188
African American
906
Asian
190
Caucasian
26
Hispanic
324
demographic
index
Has Kids
100
No Kids
100
- $20k
70
$20k-40k
242
$40k-60k
119
$60k-80k
70
$80k-100k
16
$100k-125k
71
$125k +
60
No College
132
College
101
Adv. Degree
60

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When Do They Shop?

time of day
Sun
18.8%
Mon
10.3%
Tue
10.1%
Wed
17.7%
Thu
13.2%
Fri
10.9%
Sat
19.0%

Foodarama Basket Size

type
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
124

Which Retailers are Popular With Foodarama Shoppers?

retailers
affinity
HEB 14.7x
99 Cents Only 7.1x
Family Dollar 4.0x
Shell 3.0x
channels
affinity
Club 1.8x
Dollar 1.7x
Pet 1.6x
Food 1.4x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.