Foodarama Shopper Insights

Who shops at Foodarama? A Foodarama shopper is generally lower income, African American, and senior age. Foodarama shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Foodarama shoppers.

Foodarama Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
37.6
Avg Basket Size (units)
21.6
Avg Basket Size ($)
$27.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Foodarama Shopper Demographics

demographic
index
Female
102
Male
80
<24
140
25-34
139
35-44
77
45-54
50
55-64
164
65+
188
African American
906
Asian
190
Caucasian
26
Hispanic
324
demographic
index
Has Kids
100
No Kids
100
- $20k
70
$20k-40k
242
$40k-60k
119
$60k-80k
70
$80k-100k
16
$100k-125k
71
$125k +
60
No College
132
College
101
Adv. Degree
60

Understand Foodarama Shopper Behavior

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When Do They Shop?

time of day
Sun
18.8%
Mon
10.3%
Tue
10.1%
Wed
17.7%
Thu
13.2%
Fri
10.9%
Sat
19.0%

Foodarama Basket Size

type
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
124

Which Retailers are Popular With Foodarama Shoppers?

retailers
affinity
HEB 14.7x
99 Cents Only 7.1x
Family Dollar 4.0x
Shell 3.0x
channels
affinity
Club 1.8x
Dollar 1.7x
Pet 1.6x
Food 1.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Foodarama shoppers shop at?

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How do Foodarama shoppers shop during holidays?

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What items do Foodarama shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Foodarama Target Market

Arrow and target

Who actually shops at Foodarama? Do these shoppers fit the intended target market of Foodarama?

Thought bubble

What motivates the target market to shop at Foodarama?

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What other target market should Foodarama look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us