Foodland Shopper Insights

Who shops at Foodland?

A Foodland shopper is generally slightly lower income, Asian, and older age. Foodland shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Foodland shoppers.

Foodland Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.1
Avg Basket Size (units)
8.4
Avg Basket Size ($)
$30.05

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Foodland Shopper Demographics

demographic
index
Female
104
Male
61
<24
125
25-34
113
35-44
85
45-54
97
55-64
126
65+
101
African American
9
Asian
425
Caucasian
57
Hispanic
12
demographic
index
Has Kids
100
No Kids
101
- $20k
113
$20k-40k
122
$40k-60k
122
$60k-80k
99
$80k-100k
98
$100k-125k
85
$125k +
49
No College
137
College
101
Adv. Degree
52

Understand Foodland Shopper Behavior

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When Do They Shop?

time of day
Sun
15.9%
Mon
13.2%
Tue
13.6%
Wed
13.0%
Thu
13.0%
Fri
15.1%
Sat
16.1%

Foodland Basket Size

type
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
144
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
68

Which Retailers are Popular With Foodland Shoppers?

retailers
affinity
Safeway 3.4x
KMart 3.2x
Costco 3.1x
7-Eleven 2.9x
channels
affinity
Club 2.1x
Drug 1.6x
Gas & Convenience 1.5x
Food 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.