Foodland Shopper Insights

Who shops at Foodland? Foodland shoppers are generally slightly lower income, Asian, and older age. Foodland shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Foodland shoppers.

Foodland Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
28.1
Avg Basket Size (units)
8.4
Avg Basket Size ($)
$30.05

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Foodland Shopper Demographics

demographic
index
Female
104
Male
61
<24
125
25-34
113
35-44
85
45-54
97
55-64
126
65+
101
African American
9
Asian
425
Caucasian
57
Hispanic
12
demographic
index
Has Kids
100
No Kids
101
- $20k
113
$20k-40k
122
$40k-60k
122
$60k-80k
99
$80k-100k
98
$100k-125k
85
$125k +
49
No College
137
College
101
Adv. Degree
52

Understand Foodland Shopper Behavior

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When Do They Shop?

time of day
Sun
15.9%
Mon
13.2%
Tue
13.6%
Wed
13.0%
Thu
13.0%
Fri
15.1%
Sat
16.1%

Foodland Basket Size

type
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
144
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
68

Which Retailers are Popular With Foodland Shoppers?

retailers
affinity
Safeway 3.4x
KMart 3.2x
Costco 3.1x
7-Eleven 2.9x
channels
affinity
Club 2.1x
Drug 1.6x
Gas & Convenience 1.5x
Food 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Foodland shoppers shop at?

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How do Foodland shoppers shop during holidays?

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What items do Foodland shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Foodland Target Market

Arrow and target

Who actually shops at Foodland? Do these shoppers fit the intended target market of Foodland?

Thought bubble

What motivates the target market to shop at Foodland?

magnifying glass

What other target market should Foodland look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us