Foodtown Shopper Insights

Who shops at Foodtown?

A Foodtown shopper is generally very high income, African American, and upper middle age. Foodtown shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Foodtown shoppers.

Foodtown Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
29.8
Avg Basket Size (units)
11.4
Avg Basket Size ($)
$33.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Foodtown Shopper Demographics

demographic
index
Female
98
Male
120
<24
117
25-34
76
35-44
101
45-54
136
55-64
84
65+
78
African American
174
Asian
170
Caucasian
80
Hispanic
165
demographic
index
Has Kids
108
No Kids
83
- $20k
81
$20k-40k
97
$40k-60k
98
$60k-80k
91
$80k-100k
87
$100k-125k
119
$125k +
128
No College
106
College
104
Adv. Degree
75

Understand Foodtown Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.2%
Mon
15.0%
Tue
12.7%
Wed
12.4%
Thu
11.4%
Fri
13.3%
Sat
16.0%

Foodtown Basket Size

type
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
135

Which Retailers are Popular With Foodtown Shoppers?

retailers
affinity
A&P 9.3x
Wakefern 5.7x
HEB 5.1x
BJ's 3.3x
channels
affinity
Liquor 1.9x
Food 1.8x
Drug 1.5x
Pet 1.2x

Get More Data

Learn more about Foodtown shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Foodtown shoppers shop at?

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How do Foodtown shoppers shop during holidays?

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What items do Foodtown shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Foodtown Target Market

Arrow and target

Who actually shops at Foodtown? Do these shoppers fit the intended target market of Foodtown?

Thought bubble

What motivates the target market to shop at Foodtown?

magnifying glass

What other target market should Foodtown look at?

venn diagram

Which other retailers have a similar target market?

About Our Foodtown Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.