Foodtown Shopper Insights

Who shops at Foodtown?

A Foodtown shopper is generally very high income, African American, and upper middle age. Foodtown shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Foodtown shoppers.

Foodtown Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.8
Avg Basket Size (units)
11.4
Avg Basket Size ($)
$33.39

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  • Behavioral data
  • Attitudinal surveys
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Foodtown Shopper Demographics

demographic
index
Female
98
Male
120
<24
117
25-34
76
35-44
101
45-54
136
55-64
84
65+
78
African American
174
Asian
170
Caucasian
80
Hispanic
165
demographic
index
Has Kids
108
No Kids
83
- $20k
81
$20k-40k
97
$40k-60k
98
$60k-80k
91
$80k-100k
87
$100k-125k
119
$125k +
128
No College
106
College
104
Adv. Degree
75

Understand Foodtown Shopper Behavior

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When Do They Shop?

time of day
Sun
19.2%
Mon
15.0%
Tue
12.7%
Wed
12.4%
Thu
11.4%
Fri
13.3%
Sat
16.0%

Foodtown Basket Size

type
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
135

Which Retailers are Popular With Foodtown Shoppers?

retailers
affinity
A&P 9.3x
Wakefern 5.7x
HEB 5.1x
BJ's 3.3x
channels
affinity
Liquor 1.9x
Food 1.8x
Drug 1.5x
Pet 1.2x

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Data Highlights

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Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.