Franks Shopper Insights

Who shops at Franks? A Franks shopper is generally very low income, Caucasian, and older age. Franks shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Franks shoppers.

Franks Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
23.6
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$27.62

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Franks Shopper Demographics

demographic
index
Female
95
Male
148
<24
50
25-34
98
35-44
100
45-54
98
55-64
131
65+
95
African American
52
Asian
3
Caucasian
125
Hispanic
27
demographic
index
Has Kids
96
No Kids
109
- $20k
229
$20k-40k
61
$40k-60k
114
$60k-80k
41
$80k-100k
176
$100k-125k
129
$125k +
27
No College
205
College
89
Adv. Degree
33

Understand Franks Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.1%
Mon
14.4%
Tue
12.2%
Wed
12.2%
Thu
14.1%
Fri
15.4%
Sat
14.5%

Franks Basket Size

type
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
143
Fill Up (11-20 Items)
99
Pantry Stocking (21+ Items)
48

Which Retailers are Popular With Franks Shoppers?

retailers
affinity
Meijer 8.3x
Giant Eagle 5.7x
Tops 5.6x
Shell 4.1x
channels
affinity
Gas & Convenience 6.0x
Mass 1.8x
Dollar 1.4x
Beauty 0.8x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Franks shoppers shop at?

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How do Franks shoppers shop during holidays?

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What items do Franks shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Franks Target Market

Arrow and target

Who actually shops at Franks? Do these shoppers fit the intended target market of Franks?

Thought bubble

What motivates the target market to shop at Franks?

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What other target market should Franks look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us