Franks Shopper Insights

Who shops at Franks?

A Franks shopper is generally very low income, Caucasian, and older age. Franks shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Franks shoppers.

Franks Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
23.6
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$27.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Franks Shopper Demographics

demographic
index
Female
95
Male
148
<24
50
25-34
98
35-44
100
45-54
98
55-64
131
65+
95
African American
52
Asian
3
Caucasian
125
Hispanic
27
demographic
index
Has Kids
96
No Kids
109
- $20k
229
$20k-40k
61
$40k-60k
114
$60k-80k
41
$80k-100k
176
$100k-125k
129
$125k +
27
No College
205
College
89
Adv. Degree
33

Understand Franks Shopper Behavior

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When Do They Shop?

time of day
Sun
17.1%
Mon
14.4%
Tue
12.2%
Wed
12.2%
Thu
14.1%
Fri
15.4%
Sat
14.5%

Franks Basket Size

type
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
143
Fill Up (11-20 Items)
99
Pantry Stocking (21+ Items)
48

Which Retailers are Popular With Franks Shoppers?

retailers
affinity
Meijer 8.3x
Giant Eagle 5.7x
Tops 5.6x
Shell 4.1x
channels
affinity
Gas & Convenience 6.0x
Mass 1.8x
Dollar 1.4x
Beauty 0.8x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.