Freds Shopper Insights

Who shops at Freds? Freds shoppers are generally very low income, African American, and senior age. Freds shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Freds shoppers.

Freds Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
36.8
Avg Basket Size (units)
5.6
Avg Basket Size ($)
$18.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Freds Shopper Demographics

demographic
index
Female
103
Male
73
<24
92
25-34
79
35-44
96
45-54
119
55-64
129
65+
145
African American
261
Asian
19
Caucasian
112
Hispanic
13
demographic
index
Has Kids
91
No Kids
120
- $20k
172
$20k-40k
140
$40k-60k
123
$60k-80k
102
$80k-100k
76
$100k-125k
45
$125k +
42
No College
155
College
92
Adv. Degree
76

Understand Freds Shopper Behavior

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When Do They Shop?

time of day
Sun
10.3%
Mon
13.2%
Tue
13.5%
Wed
13.7%
Thu
13.0%
Fri
15.8%
Sat
20.5%

Freds Basket Size

type
index
Urgent Need (1-2 Items)
94
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
79
Pantry Stocking (21+ Items)
24

Which Retailers are Popular With Freds Shoppers?

retailers
affinity
Houchens Industries 6.3x
Dollar General 6.1x
Southeastern Grocers 4.5x
Shell 4.1x
channels
affinity
Dollar 4.6x
Gas & Convenience 1.4x
Mass 1.1x
Food 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Freds shoppers shop at?

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How do Freds shoppers shop during holidays?

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What items do Freds shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Freds Target Market

Arrow and target

Who actually shops at Freds? Do these shoppers fit the intended target market of Freds?

Thought bubble

What motivates the target market to shop at Freds?

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What other target market should Freds look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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