Freds Shopper Insights

Who shops at Freds?

A Freds shopper is generally very low income, African American, and senior age. Freds shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Freds shoppers.

Freds Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.8
Avg Basket Size (units)
5.6
Avg Basket Size ($)
$18.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Freds Shopper Demographics

demographic
index
Female
103
Male
73
<24
92
25-34
79
35-44
96
45-54
119
55-64
129
65+
145
African American
261
Asian
19
Caucasian
112
Hispanic
13
demographic
index
Has Kids
91
No Kids
120
- $20k
172
$20k-40k
140
$40k-60k
123
$60k-80k
102
$80k-100k
76
$100k-125k
45
$125k +
42
No College
155
College
92
Adv. Degree
76

Understand Freds Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.3%
Mon
13.2%
Tue
13.5%
Wed
13.7%
Thu
13.0%
Fri
15.8%
Sat
20.5%

Freds Basket Size

type
index
Urgent Need (1-2 Items)
94
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
79
Pantry Stocking (21+ Items)
24

Which Retailers are Popular With Freds Shoppers?

retailers
affinity
Houchens Industries 6.3x
Dollar General 6.1x
Southeastern Grocers 4.5x
Shell 4.1x
channels
affinity
Dollar 4.6x
Gas & Convenience 1.4x
Mass 1.1x
Food 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.