Freds Shopper Insights

Who shops at Freds?

A Freds shopper is generally very low income, African American, and senior age. Freds shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Freds shoppers.

Freds Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
36.8
Avg Basket Size (units)
5.6
Avg Basket Size ($)
$18.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Freds Shopper Demographics

demographic
index
Female
103
Male
73
<24
92
25-34
79
35-44
96
45-54
119
55-64
129
65+
145
African American
261
Asian
19
Caucasian
112
Hispanic
13
demographic
index
Has Kids
91
No Kids
120
- $20k
172
$20k-40k
140
$40k-60k
123
$60k-80k
102
$80k-100k
76
$100k-125k
45
$125k +
42
No College
155
College
92
Adv. Degree
76

Understand Freds Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.3%
Mon
13.2%
Tue
13.5%
Wed
13.7%
Thu
13.0%
Fri
15.8%
Sat
20.5%

Freds Basket Size

type
index
Urgent Need (1-2 Items)
94
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
79
Pantry Stocking (21+ Items)
24

Which Retailers are Popular With Freds Shoppers?

retailers
affinity
Houchens Industries 6.3x
Dollar General 6.1x
Southeastern Grocers 4.5x
Shell 4.1x
channels
affinity
Dollar 4.6x
Gas & Convenience 1.4x
Mass 1.1x
Food 1.0x

Get More Data

Learn more about Freds shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Freds shoppers shop at?

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How do Freds shoppers shop during holidays?

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What items do Freds shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Freds Target Market

Arrow and target

Who actually shops at Freds? Do these shoppers fit the intended target market of Freds?

Thought bubble

What motivates the target market to shop at Freds?

magnifying glass

What other target market should Freds look at?

venn diagram

Which other retailers have a similar target market?

About Our Freds Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.