Fresh & Easy Neighborhood Market Shopper Insights

Who shops at Fresh & Easy Neighborhood Market?

A Fresh & Easy Neighborhood Market shopper is generally very high income, Asian, and young adult age. Fresh & Easy Neighborhood Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Fresh & Easy Neighborhood Market shoppers.

Fresh & Easy Neighborhood Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.5
Avg Basket Size (units)
8.5
Avg Basket Size ($)
$24.46

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Fresh & Easy Neighborhood Market Shopper Demographics

demographic
index
Female
93
Male
167
<24
85
25-34
111
35-44
111
45-54
96
55-64
49
65+
51
African American
95
Asian
285
Caucasian
64
Hispanic
229
demographic
index
Has Kids
98
No Kids
105
- $20k
75
$20k-40k
95
$40k-60k
104
$60k-80k
93
$80k-100k
94
$100k-125k
95
$125k +
137
No College
68
College
107
Adv. Degree
101

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When Do They Shop?

time of day
Sun
16.3%
Mon
17.1%
Tue
14.9%
Wed
13.9%
Thu
13.0%
Fri
12.1%
Sat
12.7%

Fresh & Easy Neighborhood Market Basket Size

type
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
68

Which Retailers are Popular With Fresh & Easy Neighborhood Market Shoppers?

retailers
affinity
Stater Bros. 10.4x
Smart & Final 9.7x
99 Cents Only 9.4x
Sprouts Farmers Market 6.7x
channels
affinity
Club 2.1x
Food 1.6x
Pet 1.4x
Drug 1.1x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.