Fresh Market Shopper Insights

Who shops at Fresh Market?

A Fresh Market shopper is generally very high income, Caucasian, and adolescent age. Fresh Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Fresh Market shoppers.

Fresh Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
41.7
Avg Basket Size (units)
7.3
Avg Basket Size ($)
$23.3

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fresh Market Shopper Demographics

demographic
index
Female
103
Male
69
<24
143
25-34
83
35-44
103
45-54
110
55-64
106
65+
73
African American
25
Asian
46
Caucasian
110
Hispanic
106
demographic
index
Has Kids
95
No Kids
110
- $20k
105
$20k-40k
92
$40k-60k
99
$60k-80k
71
$80k-100k
131
$100k-125k
71
$125k +
145
No College
64
College
117
Adv. Degree
60

Understand Fresh Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.6%
Mon
15.2%
Tue
12.9%
Wed
12.2%
Thu
14.1%
Fri
14.1%
Sat
17.8%

Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
89
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
95
Pantry Stocking (21+ Items)
57

Which Retailers are Popular With Fresh Market Shoppers?

retailers
affinity
SpartanNash 9.2x
Meijer 5.5x
Winco Foods 4.4x
Albertsons 2.3x
channels
affinity
Gas & Convenience 2.0x
Liquor 1.7x
Mass 1.5x
Pet 1.2x

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Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.