Fresh Market Shopper Insights

Who shops at Fresh Market?

A Fresh Market shopper is generally very high income, Caucasian, and adolescent age. Fresh Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Fresh Market shoppers.

Fresh Market Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
41.7
Avg Basket Size (units)
7.3
Avg Basket Size ($)
$23.3

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fresh Market Shopper Demographics

demographic
index
Female
103
Male
69
<24
143
25-34
83
35-44
103
45-54
110
55-64
106
65+
73
African American
25
Asian
46
Caucasian
110
Hispanic
106
demographic
index
Has Kids
95
No Kids
110
- $20k
105
$20k-40k
92
$40k-60k
99
$60k-80k
71
$80k-100k
131
$100k-125k
71
$125k +
145
No College
64
College
117
Adv. Degree
60

Understand Fresh Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.6%
Mon
15.2%
Tue
12.9%
Wed
12.2%
Thu
14.1%
Fri
14.1%
Sat
17.8%

Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
89
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
95
Pantry Stocking (21+ Items)
57

Which Retailers are Popular With Fresh Market Shoppers?

retailers
affinity
SpartanNash 9.2x
Meijer 5.5x
Winco Foods 4.4x
Albertsons 2.3x
channels
affinity
Gas & Convenience 2.0x
Liquor 1.7x
Mass 1.5x
Pet 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Fresh Market shoppers shop at?

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How do Fresh Market shoppers shop during holidays?

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What items do Fresh Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fresh Market Target Market

Arrow and target

Who actually shops at Fresh Market? Do these shoppers fit the intended target market of Fresh Market?

Thought bubble

What motivates the target market to shop at Fresh Market?

magnifying glass

What other target market should Fresh Market look at?

venn diagram

Which other retailers have a similar target market?

About Our Fresh Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.