G Mart Supermarket Shopper Insights

Who shops at G Mart Supermarket?

A G Mart Supermarket shopper is generally very low income, Asian, and adolescent age. G Mart Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real G Mart Supermarket shoppers.

G Mart Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.0
Avg Basket Size (units)
5.7
Avg Basket Size ($)
$20.93

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G Mart Supermarket Shopper Demographics

demographic
index
Female
109
Male
13
<24
544
25-34
68
35-44
128
45-54
1
55-64
176
African American
12
Asian
1216
Caucasian
1
demographic
index
Has Kids
55
No Kids
198
- $20k
332
$20k-40k
323
$40k-60k
9
$60k-80k
85
$80k-100k
3
$100k-125k
16
$125k +
3
No College
159
College
57
Adv. Degree
234

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When Do They Shop?

time of day
Sun
15.0%
Mon
13.5%
Tue
22.9%
Wed
6.1%
Thu
10.9%
Fri
9.0%
Sat
22.5%

G Mart Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
81
Express Lane (3-10 Items)
146
Fill Up (11-20 Items)
86
Pantry Stocking (21+ Items)
24

Which Retailers are Popular With G Mart Supermarket Shoppers?

retailers
affinity
Whole Foods 10.1x
Ahold 8.9x
Price Chopper 7.6x
CVS 6.6x
channels
affinity
Drug 5.0x
Food 1.4x
Gas & Convenience 0.2x
Mass 0.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.