Gelson's Shopper Insights

Who shops at Gelson's?

A Gelson's shopper is generally very high income, Asian, and senior age. Gelson's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Gelson's shoppers.

Gelson's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
41.2
Avg Basket Size (units)
8.5
Avg Basket Size ($)
$45.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gelson's Shopper Demographics

demographic
index
Female
99
Male
105
<24
154
25-34
59
35-44
99
45-54
104
55-64
92
65+
428
African American
80
Asian
237
Caucasian
84
Hispanic
150
demographic
index
Has Kids
96
No Kids
109
- $20k
106
$20k-40k
30
$40k-60k
57
$60k-80k
127
$80k-100k
101
$100k-125k
98
$125k +
218
No College
36
College
110
Adv. Degree
123

Understand Gelson's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.0%
Mon
16.6%
Tue
13.7%
Wed
11.3%
Thu
12.3%
Fri
13.4%
Sat
14.7%

Gelson's Basket Size

type
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
78

Which Retailers are Popular With Gelson's Shoppers?

retailers
affinity
Smart & Final 12.6x
Trader Joe's 12.1x
Sprouts Farmers Market 8.6x
99 Cents Only 7.6x
channels
affinity
Club 2.2x
Food 1.9x
Pet 1.2x
Drug 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.