Gelson's Shopper Insights

Who shops at Gelson's? A Gelson's shopper is generally very high income, Asian, and senior age. Gelson's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Gelson's shoppers.

Gelson's Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
41.2
Avg Basket Size (units)
8.5
Avg Basket Size ($)
$45.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gelson's Shopper Demographics

demographic
index
Female
99
Male
105
<24
154
25-34
59
35-44
99
45-54
104
55-64
92
65+
428
African American
80
Asian
237
Caucasian
84
Hispanic
150
demographic
index
Has Kids
96
No Kids
109
- $20k
106
$20k-40k
30
$40k-60k
57
$60k-80k
127
$80k-100k
101
$100k-125k
98
$125k +
218
No College
36
College
110
Adv. Degree
123

Understand Gelson's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.0%
Mon
16.6%
Tue
13.7%
Wed
11.3%
Thu
12.3%
Fri
13.4%
Sat
14.7%

Gelson's Basket Size

type
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
78

Which Retailers are Popular With Gelson's Shoppers?

retailers
affinity
Smart & Final 12.6x
Trader Joe's 12.1x
Sprouts Farmers Market 8.6x
99 Cents Only 7.6x
channels
affinity
Club 2.2x
Food 1.9x
Pet 1.2x
Drug 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Gelson's shoppers shop at?

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How do Gelson's shoppers shop during holidays?

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What items do Gelson's shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gelson's Target Market

Arrow and target

Who actually shops at Gelson's? Do these shoppers fit the intended target market of Gelson's?

Thought bubble

What motivates the target market to shop at Gelson's?

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What other target market should Gelson's look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us