Giant Eagle Shopper Insights

Who shops at Giant Eagle?

A Giant Eagle shopper is generally slightly lower income, Caucasian, and older age. Giant Eagle shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Giant Eagle shoppers.

Giant Eagle Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
17.2
Avg Basket Size (units)
12.1
Avg Basket Size ($)
$40.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Giant Eagle Shopper Demographics

demographic
index
Female
102
Male
86
<24
72
25-34
103
35-44
99
45-54
101
55-64
106
65+
90
African American
59
Asian
29
Caucasian
122
Hispanic
15
demographic
index
Has Kids
94
No Kids
113
- $20k
87
$20k-40k
100
$40k-60k
107
$60k-80k
106
$80k-100k
103
$100k-125k
93
$125k +
94
No College
97
College
99
Adv. Degree
110

Understand Giant Eagle Shopper Behavior

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When Do They Shop?

time of day
Sun
17.4%
Mon
13.0%
Tue
12.6%
Wed
12.7%
Thu
12.1%
Fri
14.6%
Sat
17.7%

Giant Eagle Basket Size

type
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
161

Which Retailers are Popular With Giant Eagle Shoppers?

retailers
affinity
SuperValu 3.9x
Speedway 3.7x
Ahold 3.6x
Weis Markets 3.1x
channels
affinity
Liquor 2.1x
Gas & Convenience 1.8x
Food 1.5x
Pet 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.