Giant Eagle Shopper Insights

Who shops at Giant Eagle? A Giant Eagle shopper is generally slightly lower income, Caucasian, and older age. Giant Eagle shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Giant Eagle shoppers.

Giant Eagle Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
17.2
Avg Basket Size (units)
12.1
Avg Basket Size ($)
$40.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Giant Eagle Shopper Demographics

demographic
index
Female
102
Male
86
<24
72
25-34
103
35-44
99
45-54
101
55-64
106
65+
90
African American
59
Asian
29
Caucasian
122
Hispanic
15
demographic
index
Has Kids
94
No Kids
113
- $20k
87
$20k-40k
100
$40k-60k
107
$60k-80k
106
$80k-100k
103
$100k-125k
93
$125k +
94
No College
97
College
99
Adv. Degree
110

Understand Giant Eagle Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.4%
Mon
13.0%
Tue
12.6%
Wed
12.7%
Thu
12.1%
Fri
14.6%
Sat
17.7%

Giant Eagle Basket Size

type
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
161

Which Retailers are Popular With Giant Eagle Shoppers?

retailers
affinity
SuperValu 3.9x
Speedway 3.7x
Ahold 3.6x
Weis Markets 3.1x
channels
affinity
Liquor 2.1x
Gas & Convenience 1.8x
Food 1.5x
Pet 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Giant Eagle shoppers shop at?

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How do Giant Eagle shoppers shop during holidays?

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What items do Giant Eagle shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Giant Eagle Target Market

Arrow and target

Who actually shops at Giant Eagle? Do these shoppers fit the intended target market of Giant Eagle?

Thought bubble

What motivates the target market to shop at Giant Eagle?

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What other target market should Giant Eagle look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us