Golden dawn Shopper Insights

Who shops at Golden dawn?

A golden dawn shopper is generally very low income, Caucasian, and senior age. golden dawn shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real golden dawn shoppers.

Golden dawn Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
22.1
Avg Basket Size (units)
7.4
Avg Basket Size ($)
$21.13

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  • Behavioral data
  • Attitudinal surveys
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Golden dawn Shopper Demographics

demographic
index
Female
104
Male
61
65+
456
25-34
34
35-44
137
45-54
97
55-64
56
African American
98
Asian
1
Caucasian
125
Hispanic
7
demographic
index
Has Kids
73
No Kids
158
- $20k
253
$20k-40k
131
$40k-60k
77
$60k-80k
122
$80k-100k
19
$100k-125k
2
$125k +
147
No College
259
College
71
Adv. Degree
55

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When Do They Shop?

time of day
Sun
11.1%
Mon
13.9%
Tue
12.6%
Wed
14.7%
Thu
13.0%
Fri
17.1%
Sat
17.6%

Golden dawn Basket Size

type
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
151
Fill Up (11-20 Items)
100
Pantry Stocking (21+ Items)
52

Which Retailers are Popular With Golden dawn Shoppers?

retailers
affinity
Giant Eagle 28.8x
Tops 6.1x
Aldi 4.4x
KMart 4.3x
channels
affinity
Dollar 2.4x
Food 1.5x
Gas & Convenience 1.4x
Drug 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.