Go-Mart Shopper Insights

Who shops at Go-Mart? A Go-Mart shopper is generally slightly lower income, Caucasian, and lower middle age. Go-Mart shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Go-Mart shoppers.

Go-Mart Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
34.9
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$18.49

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Go-Mart Shopper Demographics

demographic
index
Female
99
Male
105
<24
21
25-34
112
35-44
152
45-54
42
55-64
18
65+
10
African American
9
Asian
10
Caucasian
127
demographic
index
Has Kids
106
No Kids
86
- $20k
119
$20k-40k
114
$40k-60k
141
$60k-80k
50
$80k-100k
137
$100k-125k
112
$125k +
30
No College
204
College
90
Adv. Degree
29

Understand Go-Mart Shopper Behavior

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When Do They Shop?

time of day
Sun
14.9%
Mon
12.3%
Tue
11.7%
Wed
16.2%
Thu
13.7%
Fri
18.1%
Sat
13.0%

Go-Mart Basket Size

type
index
Urgent Need (1-2 Items)
118
Express Lane (3-10 Items)
142
Fill Up (11-20 Items)
10
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Go-Mart Shoppers?

retailers
affinity
Speedway 16.7x
IGA 4.7x
Family Dollar 4.5x
Dollar General 4.5x
channels
affinity
Gas & Convenience 8.0x
Dollar 2.5x
Beauty 1.2x
Mass 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Go-Mart shoppers shop at?

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How do Go-Mart shoppers shop during holidays?

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What items do Go-Mart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Go-Mart Target Market

Arrow and target

Who actually shops at Go-Mart? Do these shoppers fit the intended target market of Go-Mart?

Thought bubble

What motivates the target market to shop at Go-Mart?

magnifying glass

What other target market should Go-Mart look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us