Go-Mart Shopper Insights

Who shops at Go-Mart?

A Go-Mart shopper is generally slightly lower income, Caucasian, and lower middle age. Go-Mart shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Go-Mart shoppers.

Go-Mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.9
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$18.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Go-Mart Shopper Demographics

demographic
index
Female
99
Male
105
<24
21
25-34
112
35-44
152
45-54
42
55-64
18
65+
10
African American
9
Asian
10
Caucasian
127
demographic
index
Has Kids
106
No Kids
86
- $20k
119
$20k-40k
114
$40k-60k
141
$60k-80k
50
$80k-100k
137
$100k-125k
112
$125k +
30
No College
204
College
90
Adv. Degree
29

Understand Go-Mart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.9%
Mon
12.3%
Tue
11.7%
Wed
16.2%
Thu
13.7%
Fri
18.1%
Sat
13.0%

Go-Mart Basket Size

type
index
Urgent Need (1-2 Items)
118
Express Lane (3-10 Items)
142
Fill Up (11-20 Items)
10
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Go-Mart Shoppers?

retailers
affinity
Speedway 16.7x
IGA 4.7x
Family Dollar 4.5x
Dollar General 4.5x
channels
affinity
Gas & Convenience 8.0x
Dollar 2.5x
Beauty 1.2x
Mass 0.9x

Get More Data

Learn more about Go-Mart shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Go-Mart shoppers shop at?

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How do Go-Mart shoppers shop during holidays?

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What items do Go-Mart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Go-Mart Target Market

Arrow and target

Who actually shops at Go-Mart? Do these shoppers fit the intended target market of Go-Mart?

Thought bubble

What motivates the target market to shop at Go-Mart?

magnifying glass

What other target market should Go-Mart look at?

venn diagram

Which other retailers have a similar target market?

About Our Go-Mart Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.