Go-Mart Shopper Insights

Who shops at Go-Mart?

A Go-Mart shopper is generally slightly lower income, Caucasian, and lower middle age. Go-Mart shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Go-Mart shoppers.

Go-Mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.9
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$18.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Go-Mart Shopper Demographics

demographic
index
Female
99
Male
105
<24
21
25-34
112
35-44
152
45-54
42
55-64
18
65+
10
African American
9
Asian
10
Caucasian
127
demographic
index
Has Kids
106
No Kids
86
- $20k
119
$20k-40k
114
$40k-60k
141
$60k-80k
50
$80k-100k
137
$100k-125k
112
$125k +
30
No College
204
College
90
Adv. Degree
29

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When Do They Shop?

time of day
Sun
14.9%
Mon
12.3%
Tue
11.7%
Wed
16.2%
Thu
13.7%
Fri
18.1%
Sat
13.0%

Go-Mart Basket Size

type
index
Urgent Need (1-2 Items)
118
Express Lane (3-10 Items)
142
Fill Up (11-20 Items)
10
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Go-Mart Shoppers?

retailers
affinity
Speedway 16.7x
IGA 4.7x
Family Dollar 4.5x
Dollar General 4.5x
channels
affinity
Gas & Convenience 8.0x
Dollar 2.5x
Beauty 1.2x
Mass 0.9x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.