Gordmans Shopper Insights

Who shops at Gordmans?

A Gordmans shopper is generally lower income, Caucasian, and adolescent age. Gordmans shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Gordmans shoppers.

Gordmans Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
45.4
Avg Basket Size (units)
4.2
Avg Basket Size ($)
$51.57

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gordmans Shopper Demographics

demographic
index
Female
104
Male
67
<24
126
25-34
118
35-44
99
45-54
92
55-64
76
65+
51
African American
52
Asian
29
Caucasian
115
Hispanic
58
demographic
index
Has Kids
100
No Kids
100
- $20k
80
$20k-40k
122
$40k-60k
118
$60k-80k
99
$80k-100k
92
$100k-125k
89
$125k +
76
No College
111
College
103
Adv. Degree
73

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When Do They Shop?

time of day
Sun
15.6%
Mon
9.4%
Tue
8.2%
Wed
11.5%
Thu
10.7%
Fri
18.9%
Sat
25.8%

Gordmans Basket Size

type
index
Urgent Need (1-2 Items)
111
Express Lane (3-10 Items)
138
Fill Up (11-20 Items)
38
Pantry Stocking (21+ Items)
7

Which Retailers are Popular With Gordmans Shoppers?

retailers
affinity
Hy-Vee 9.9x
Schnucks 6.0x
SpartanNash 3.6x
SuperValu 3.4x
channels
affinity
Beauty 1.9x
Gas & Convenience 1.8x
Mass 1.5x
Dollar 1.3x

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.