Gordmans Shopper Insights

Who shops at Gordmans?

A Gordmans shopper is generally lower income, Caucasian, and adolescent age. Gordmans shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Gordmans shoppers.

Gordmans Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
45.4
Avg Basket Size (units)
4.2
Avg Basket Size ($)
$51.57

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gordmans Shopper Demographics

demographic
index
Female
104
Male
67
<24
126
25-34
118
35-44
99
45-54
92
55-64
76
65+
51
African American
52
Asian
29
Caucasian
115
Hispanic
58
demographic
index
Has Kids
100
No Kids
100
- $20k
80
$20k-40k
122
$40k-60k
118
$60k-80k
99
$80k-100k
92
$100k-125k
89
$125k +
76
No College
111
College
103
Adv. Degree
73

Understand Gordmans Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.6%
Mon
9.4%
Tue
8.2%
Wed
11.5%
Thu
10.7%
Fri
18.9%
Sat
25.8%

Gordmans Basket Size

type
index
Urgent Need (1-2 Items)
111
Express Lane (3-10 Items)
138
Fill Up (11-20 Items)
38
Pantry Stocking (21+ Items)
7

Which Retailers are Popular With Gordmans Shoppers?

retailers
affinity
Hy-Vee 9.9x
Schnucks 6.0x
SpartanNash 3.6x
SuperValu 3.4x
channels
affinity
Beauty 1.9x
Gas & Convenience 1.8x
Mass 1.5x
Dollar 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Gordmans shoppers shop at?

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How do Gordmans shoppers shop during holidays?

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What items do Gordmans shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gordmans Target Market

Arrow and target

Who actually shops at Gordmans? Do these shoppers fit the intended target market of Gordmans?

Thought bubble

What motivates the target market to shop at Gordmans?

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What other target market should Gordmans look at?

venn diagram

Which other retailers have a similar target market?

About Our Gordmans Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.