Gordy's Market Shopper Insights

Who shops at Gordy's Market?

A Gordy's Market shopper is generally median income, Caucasian, and older age. Gordy's Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Gordy's Market shoppers.

Gordy's Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
17.9
Avg Basket Size (units)
10.6
Avg Basket Size ($)
$30.98

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Gordy's Market Shopper Demographics

demographic
index
Female
101
Male
95
<24
18
25-34
96
35-44
63
45-54
133
55-64
232
65+
116
Caucasian
132
Hispanic
0
demographic
index
Has Kids
94
No Kids
114
- $20k
53
$20k-40k
75
$40k-60k
69
$60k-80k
177
$80k-100k
77
$100k-125k
75
$125k +
149
No College
94
College
103
Adv. Degree
92

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When Do They Shop?

time of day
Sun
17.6%
Mon
10.3%
Tue
10.7%
Wed
12.7%
Thu
10.8%
Fri
16.6%
Sat
21.3%

Gordy's Market Basket Size

type
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
128

Which Retailers are Popular With Gordy's Market Shoppers?

retailers
affinity
IGA 12.3x
SpartanNash 7.0x
SuperValu 6.1x
Hy-Vee 4.3x
channels
affinity
Gas & Convenience 4.5x
Food 1.6x
Pet 0.9x
Liquor 0.8x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.