Great Wall Supermarket Shopper Insights

Who shops at Great Wall Supermarket?

A Great Wall Supermarket shopper is generally very low income, Asian, and young adult age. Great Wall Supermarket shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Great Wall Supermarket shoppers.

Great Wall Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.0
Avg Basket Size (units)
10.9
Avg Basket Size ($)
$37.68

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Great Wall Supermarket Shopper Demographics

demographic
index
Female
71
Male
369
<24
140
25-34
168
35-44
104
45-54
41
55-64
22
65+
26
African American
10
Asian
1113
Caucasian
2
Hispanic
16
demographic
index
Has Kids
97
No Kids
105
- $20k
189
$20k-40k
89
$40k-60k
106
$60k-80k
85
$80k-100k
128
$100k-125k
111
$125k +
32
No College
59
College
110
Adv. Degree
101

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When Do They Shop?

time of day
Sun
23.9%
Mon
10.9%
Tue
9.2%
Wed
9.0%
Thu
8.4%
Fri
11.8%
Sat
26.8%

Great Wall Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
132

Which Retailers are Popular With Great Wall Supermarket Shoppers?

retailers
affinity
BJ's 6.2x
Ahold 5.4x
A&P 4.4x
Whole Foods 4.4x
channels
affinity
Food 2.0x
Club 1.7x
Drug 1.6x
Mass 0.5x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.