Grocery Outlet Shopper Insights

Who shops at Grocery Outlet?

A Grocery Outlet shopper is generally very low income, Asian, and adolescent age. Grocery Outlet shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Grocery Outlet shoppers.

Grocery Outlet Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
34.4
Avg Basket Size (units)
12.5
Avg Basket Size ($)
$29.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grocery Outlet Shopper Demographics

demographic
index
Female
97
Male
129
<24
140
25-34
105
35-44
92
45-54
101
55-64
99
65+
113
African American
111
Asian
181
Caucasian
82
Hispanic
162
demographic
index
Has Kids
97
No Kids
107
- $20k
149
$20k-40k
136
$40k-60k
102
$60k-80k
91
$80k-100k
83
$100k-125k
89
$125k +
60
No College
115
College
105
Adv. Degree
62

Understand Grocery Outlet Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.0%
Mon
14.3%
Tue
13.4%
Wed
12.8%
Thu
12.4%
Fri
15.2%
Sat
15.9%

Grocery Outlet Basket Size

type
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
157

Which Retailers are Popular With Grocery Outlet Shoppers?

retailers
affinity
Winco Foods 9.4x
Safeway 6.5x
Smart & Final 6.2x
99 Cents Only 4.5x
channels
affinity
Club 1.8x
Food 1.6x
Dollar 1.3x
Pet 1.0x

Get More Data

Learn more about Grocery Outlet shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Grocery Outlet shoppers shop at?

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How do Grocery Outlet shoppers shop during holidays?

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What items do Grocery Outlet shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Grocery Outlet Target Market

Arrow and target

Who actually shops at Grocery Outlet? Do these shoppers fit the intended target market of Grocery Outlet?

Thought bubble

What motivates the target market to shop at Grocery Outlet?

magnifying glass

What other target market should Grocery Outlet look at?

venn diagram

Which other retailers have a similar target market?

About Our Grocery Outlet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.