Grocery Outlet Shopper Insights

Who shops at Grocery Outlet?

A Grocery Outlet shopper is generally very low income, Asian, and adolescent age. Grocery Outlet shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Grocery Outlet shoppers.

Grocery Outlet Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.4
Avg Basket Size (units)
12.5
Avg Basket Size ($)
$29.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grocery Outlet Shopper Demographics

demographic
index
Female
97
Male
129
<24
140
25-34
105
35-44
92
45-54
101
55-64
99
65+
113
African American
111
Asian
181
Caucasian
82
Hispanic
162
demographic
index
Has Kids
97
No Kids
107
- $20k
149
$20k-40k
136
$40k-60k
102
$60k-80k
91
$80k-100k
83
$100k-125k
89
$125k +
60
No College
115
College
105
Adv. Degree
62

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When Do They Shop?

time of day
Sun
16.0%
Mon
14.3%
Tue
13.4%
Wed
12.8%
Thu
12.4%
Fri
15.2%
Sat
15.9%

Grocery Outlet Basket Size

type
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
157

Which Retailers are Popular With Grocery Outlet Shoppers?

retailers
affinity
Winco Foods 9.4x
Safeway 6.5x
Smart & Final 6.2x
99 Cents Only 4.5x
channels
affinity
Club 1.8x
Food 1.6x
Dollar 1.3x
Pet 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.