H Mart Shopper Insights

Who shops at H Mart?

A H Mart shopper is generally very low income, Asian, and adolescent age. H Mart shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real H Mart shoppers.

H Mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
38.0
Avg Basket Size (units)
9.4
Avg Basket Size ($)
$35.42

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

H Mart Shopper Demographics

demographic
index
Female
89
Male
199
<24
295
25-34
149
35-44
99
45-54
52
55-64
24
65+
19
African American
40
Asian
1052
Caucasian
11
Hispanic
27
demographic
index
Has Kids
85
No Kids
133
- $20k
182
$20k-40k
87
$40k-60k
116
$60k-80k
95
$80k-100k
76
$100k-125k
71
$125k +
101
No College
67
College
101
Adv. Degree
135

Understand H Mart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
20.1%
Mon
10.7%
Tue
10.3%
Wed
10.5%
Thu
10.0%
Fri
14.1%
Sat
24.1%

H Mart Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
130
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
87

Which Retailers are Popular With H Mart Shoppers?

retailers
affinity
Whole Foods 4.1x
Sprouts Farmers Market 3.9x
A&P 3.8x
Costco 3.6x
channels
affinity
Club 2.0x
Food 1.9x
Drug 1.1x
Beauty 0.7x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.