H Mart Shopper Insights

Who shops at H Mart? A H Mart shopper is generally very low income, Asian, and adolescent age. H Mart shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real H Mart shoppers.

H Mart Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
38.0
Avg Basket Size (units)
9.4
Avg Basket Size ($)
$35.42

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

H Mart Shopper Demographics

demographic
index
Female
89
Male
199
<24
295
25-34
149
35-44
99
45-54
52
55-64
24
65+
19
African American
40
Asian
1052
Caucasian
11
Hispanic
27
demographic
index
Has Kids
85
No Kids
133
- $20k
182
$20k-40k
87
$40k-60k
116
$60k-80k
95
$80k-100k
76
$100k-125k
71
$125k +
101
No College
67
College
101
Adv. Degree
135

Understand H Mart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
20.1%
Mon
10.7%
Tue
10.3%
Wed
10.5%
Thu
10.0%
Fri
14.1%
Sat
24.1%

H Mart Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
130
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
87

Which Retailers are Popular With H Mart Shoppers?

retailers
affinity
Whole Foods 4.1x
Sprouts Farmers Market 3.9x
A&P 3.8x
Costco 3.6x
channels
affinity
Club 2.0x
Food 1.9x
Drug 1.1x
Beauty 0.7x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do H Mart shoppers shop at?

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How do H Mart shoppers shop during holidays?

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What items do H Mart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the H Mart Target Market

Arrow and target

Who actually shops at H Mart? Do these shoppers fit the intended target market of H Mart?

Thought bubble

What motivates the target market to shop at H Mart?

magnifying glass

What other target market should H Mart look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us