Hardings Shopper Insights

Who shops at Hardings?

A Hardings shopper is generally lower income, Caucasian, and older age. Hardings shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Hardings shoppers.

Hardings Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.0
Avg Basket Size (units)
8.3
Avg Basket Size ($)
$25.37

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hardings Shopper Demographics

demographic
index
Female
99
Male
108
<24
47
25-34
69
35-44
121
45-54
106
55-64
132
65+
8
African American
16
Asian
2
Caucasian
117
Hispanic
26
demographic
index
Has Kids
90
No Kids
122
- $20k
40
$20k-40k
234
$40k-60k
103
$60k-80k
55
$80k-100k
125
$100k-125k
17
$125k +
71
No College
94
College
110
Adv. Degree
59

Understand Hardings Shopper Behavior

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When Do They Shop?

time of day
Sun
15.9%
Mon
11.2%
Tue
12.4%
Wed
12.5%
Thu
13.8%
Fri
15.4%
Sat
18.8%

Hardings Basket Size

type
index
Urgent Need (1-2 Items)
73
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
99
Pantry Stocking (21+ Items)
68

Which Retailers are Popular With Hardings Shoppers?

retailers
affinity
Meijer 24.6x
SpartanNash 13.7x
Speedway 12.5x
Shell 8.3x
channels
affinity
Gas & Convenience 4.7x
Mass 1.8x
Pet 1.2x
Dollar 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.