Harmon Face Value Shopper Insights

Who shops at Harmon Face Value?

A Harmon Face Value shopper is generally very high income, African American, and upper middle age. Harmon Face Value shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Harmon Face Value shoppers.

Harmon Face Value Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
51.0
Avg Basket Size (units)
6.2
Avg Basket Size ($)
$26.9

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Harmon Face Value Shopper Demographics

demographic
index
Female
102
Male
81
<24
58
25-34
86
35-44
87
45-54
145
55-64
114
65+
96
African American
109
Asian
54
Caucasian
106
Hispanic
90
demographic
index
Has Kids
96
No Kids
110
- $20k
35
$20k-40k
65
$40k-60k
38
$60k-80k
96
$80k-100k
131
$100k-125k
117
$125k +
237
No College
74
College
99
Adv. Degree
132

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When Do They Shop?

time of day
Sun
13.3%
Mon
15.7%
Tue
13.6%
Wed
11.9%
Thu
12.4%
Fri
15.7%
Sat
17.3%

Harmon Face Value Basket Size

type
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
157
Fill Up (11-20 Items)
91
Pantry Stocking (21+ Items)
24

Which Retailers are Popular With Harmon Face Value Shoppers?

retailers
affinity
A&P 21.0x
Wakefern 20.3x
BJ's 6.0x
Ahold 5.7x
channels
affinity
Beauty 5.7x
Liquor 3.1x
Food 1.7x
Pet 1.6x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.