Harmon Face Value Shopper Insights

Who shops at Harmon Face Value? A Harmon Face Value shopper is generally very high income, African American, and upper middle age. Harmon Face Value shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Harmon Face Value shoppers.

Harmon Face Value Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
51.0
Avg Basket Size (units)
6.2
Avg Basket Size ($)
$26.9

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Harmon Face Value Shopper Demographics

demographic
index
Female
102
Male
81
<24
58
25-34
86
35-44
87
45-54
145
55-64
114
65+
96
African American
109
Asian
54
Caucasian
106
Hispanic
90
demographic
index
Has Kids
96
No Kids
110
- $20k
35
$20k-40k
65
$40k-60k
38
$60k-80k
96
$80k-100k
131
$100k-125k
117
$125k +
237
No College
74
College
99
Adv. Degree
132

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When Do They Shop?

time of day
Sun
13.3%
Mon
15.7%
Tue
13.6%
Wed
11.9%
Thu
12.4%
Fri
15.7%
Sat
17.3%

Harmon Face Value Basket Size

type
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
157
Fill Up (11-20 Items)
91
Pantry Stocking (21+ Items)
24

Which Retailers are Popular With Harmon Face Value Shoppers?

retailers
affinity
A&P 21.0x
Wakefern 20.3x
BJ's 6.0x
Ahold 5.7x
channels
affinity
Beauty 5.7x
Liquor 3.1x
Food 1.7x
Pet 1.6x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Harmon Face Value shoppers shop at?

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How do Harmon Face Value shoppers shop during holidays?

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What items do Harmon Face Value shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Harmon Face Value Target Market

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Who actually shops at Harmon Face Value? Do these shoppers fit the intended target market of Harmon Face Value?

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What motivates the target market to shop at Harmon Face Value?

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What other target market should Harmon Face Value look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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