Harmons Market Shopper Insights

Who shops at Harmons Market?

A Harmons Market shopper is generally very high income, Caucasian, and adolescent age. Harmons Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Harmons Market shoppers.

Harmons Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.6
Avg Basket Size (units)
7.6
Avg Basket Size ($)
$27.68

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  • Behavioral data
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Harmons Market Shopper Demographics

demographic
index
Female
103
Male
77
<24
291
25-34
135
35-44
100
45-54
59
55-64
45
65+
21
African American
14
Asian
20
Caucasian
121
Hispanic
60
demographic
index
Has Kids
106
No Kids
86
- $20k
57
$20k-40k
107
$40k-60k
95
$60k-80k
104
$80k-100k
67
$100k-125k
108
$125k +
145
No College
71
College
119
Adv. Degree
43

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When Do They Shop?

time of day
Sun
15.8%
Mon
12.4%
Tue
11.6%
Wed
13.0%
Thu
12.8%
Fri
12.9%
Sat
21.6%

Harmons Market Basket Size

type
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
60

Which Retailers are Popular With Harmons Market Shoppers?

retailers
affinity
A&P 12.0x
Wakefern 9.7x
Winco Foods 6.2x
Costco 3.0x
channels
affinity
Liquor 2.4x
Club 1.8x
Pet 1.6x
Mass 1.6x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.