Harvest Foods Shopper Insights

Who shops at Harvest Foods?

A Harvest Foods shopper is generally lower income, Caucasian, and senior age. Harvest Foods shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Harvest Foods shoppers.

Harvest Foods Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
27.6
Avg Basket Size (units)
7.6
Avg Basket Size ($)
$24.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Harvest Foods Shopper Demographics

demographic
index
Female
100
Male
97
<24
75
25-34
122
35-44
86
45-54
78
55-64
96
65+
284
African American
2
Asian
14
Caucasian
126
Hispanic
27
demographic
index
Has Kids
92
No Kids
117
- $20k
93
$20k-40k
145
$40k-60k
142
$60k-80k
100
$80k-100k
30
$100k-125k
105
$125k +
49
No College
146
College
99
Adv. Degree
55

Understand Harvest Foods Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.2%
Mon
10.0%
Tue
10.1%
Wed
14.8%
Thu
11.8%
Fri
14.6%
Sat
21.5%

Harvest Foods Basket Size

type
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
147
Fill Up (11-20 Items)
106
Pantry Stocking (21+ Items)
42

Which Retailers are Popular With Harvest Foods Shoppers?

retailers
affinity
Winco Foods 5.1x
Safeway 4.5x
Shell 3.9x
Smart & Final 3.6x
channels
affinity
Dollar 1.7x
Food 1.5x
Mass 1.2x
Gas & Convenience 1.1x

Get More Data

Learn more about Harvest Foods shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Harvest Foods shoppers shop at?

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How do Harvest Foods shoppers shop during holidays?

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What items do Harvest Foods shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Harvest Foods Target Market

Arrow and target

Who actually shops at Harvest Foods? Do these shoppers fit the intended target market of Harvest Foods?

Thought bubble

What motivates the target market to shop at Harvest Foods?

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What other target market should Harvest Foods look at?

venn diagram

Which other retailers have a similar target market?

About Our Harvest Foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.