HEB Shopper Insights

Who shops at HEB? A HEB shopper is generally slightly lower income, Hispanic, and adolescent age. HEB shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real HEB shoppers.

HEB Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
18.9
Avg Basket Size (units)
15.0
Avg Basket Size ($)
$49.99

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

HEB Shopper Demographics

demographic
index
Female
101
Male
95
<24
129
25-34
113
35-44
94
45-54
94
55-64
97
65+
74
African American
105
Asian
74
Caucasian
77
Hispanic
322
demographic
index
Has Kids
98
No Kids
104
- $20k
91
$20k-40k
101
$40k-60k
108
$60k-80k
97
$80k-100k
96
$100k-125k
99
$125k +
101
No College
98
College
104
Adv. Degree
82

Understand HEB Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.5%
Mon
14.2%
Tue
12.3%
Wed
11.5%
Thu
11.3%
Fri
14.0%
Sat
17.2%

HEB Basket Size

type
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
212

Which Retailers are Popular With HEB Shoppers?

retailers
affinity
Shell 3.3x
Family Dollar 2.6x
Sprouts Farmers Market 2.6x
Sam's Club 2.1x
channels
affinity
Food 1.5x
Liquor 1.2x
Pet 1.2x
Dollar 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do HEB shoppers shop at?

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How do HEB shoppers shop during holidays?

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What items do HEB shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the HEB Target Market

Arrow and target

Who actually shops at HEB? Do these shoppers fit the intended target market of HEB?

Thought bubble

What motivates the target market to shop at HEB?

magnifying glass

What other target market should HEB look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us