HEB Shopper Insights

Who shops at HEB?

A HEB shopper is generally slightly lower income, Hispanic, and adolescent age. HEB shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real HEB shoppers.

HEB Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
18.9
Avg Basket Size (units)
15.0
Avg Basket Size ($)
$49.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

HEB Shopper Demographics

demographic
index
Female
101
Male
95
<24
129
25-34
113
35-44
94
45-54
94
55-64
97
65+
74
African American
105
Asian
74
Caucasian
77
Hispanic
322
demographic
index
Has Kids
98
No Kids
104
- $20k
91
$20k-40k
101
$40k-60k
108
$60k-80k
97
$80k-100k
96
$100k-125k
99
$125k +
101
No College
98
College
104
Adv. Degree
82

Understand HEB Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.5%
Mon
14.2%
Tue
12.3%
Wed
11.5%
Thu
11.3%
Fri
14.0%
Sat
17.2%

HEB Basket Size

type
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
212

Which Retailers are Popular With HEB Shoppers?

retailers
affinity
Shell 3.3x
Family Dollar 2.6x
Sprouts Farmers Market 2.6x
Sam's Club 2.1x
channels
affinity
Food 1.5x
Liquor 1.2x
Pet 1.2x
Dollar 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.