Heinen's Shopper Insights

Who shops at Heinen's?

A Heinen's shopper is generally very high income, Caucasian, and upper middle age. Heinen's shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Heinen's shoppers.

Heinen's Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
31.5
Avg Basket Size (units)
11.5
Avg Basket Size ($)
$46.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Heinen's Shopper Demographics

demographic
index
Female
103
Male
73
<24
52
25-34
66
35-44
86
45-54
176
55-64
129
65+
26
African American
32
Asian
25
Caucasian
121
Hispanic
46
demographic
index
Has Kids
88
No Kids
127
- $20k
41
$20k-40k
51
$40k-60k
79
$60k-80k
66
$80k-100k
35
$100k-125k
59
$125k +
389
No College
57
College
115
Adv. Degree
77

Understand Heinen's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.2%
Mon
12.9%
Tue
17.9%
Wed
13.6%
Thu
10.8%
Fri
12.8%
Sat
16.8%

Heinen's Basket Size

type
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
135

Which Retailers are Popular With Heinen's Shoppers?

retailers
affinity
Giant Eagle 40.4x
Aldi 3.7x
Speedway 3.6x
Circle K 2.7x
channels
affinity
Drug 2.1x
Pet 1.9x
Beauty 1.8x
Food 1.6x

Get More Data

Learn more about Heinen's shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Heinen's shoppers shop at?

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How do Heinen's shoppers shop during holidays?

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What items do Heinen's shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Heinen's Target Market

Arrow and target

Who actually shops at Heinen's? Do these shoppers fit the intended target market of Heinen's?

Thought bubble

What motivates the target market to shop at Heinen's?

magnifying glass

What other target market should Heinen's look at?

venn diagram

Which other retailers have a similar target market?

About Our Heinen's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.