Hess Shopper Insights

Who shops at Hess?

A Hess shopper is generally lower income, Hispanic, and older age. Hess shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Hess shoppers.

Hess Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.6
Avg Basket Size (units)
2.4
Avg Basket Size ($)
$20.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hess Shopper Demographics

demographic
index
Female
95
Male
148
<24
48
25-34
112
35-44
83
45-54
92
55-64
197
65+
50
African American
90
Asian
76
Caucasian
103
Hispanic
129
demographic
index
Has Kids
85
No Kids
133
- $20k
96
$20k-40k
167
$40k-60k
97
$60k-80k
97
$80k-100k
87
$100k-125k
60
$125k +
74
No College
129
College
103
Adv. Degree
54

Understand Hess Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.1%
Mon
13.2%
Tue
17.1%
Wed
12.9%
Thu
14.4%
Fri
17.3%
Sat
14.0%

Hess Basket Size

type
index
Urgent Need (1-2 Items)
171
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
3
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Hess Shoppers?

retailers
affinity
Wawa 5.2x
Tops 4.9x
Wegmans 4.8x
Price Chopper 4.8x
channels
affinity
Gas & Convenience 5.9x
Liquor 1.5x
Drug 1.4x
Pet 1.1x

Get More Data

Learn more about Hess shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Hess shoppers shop at?

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How do Hess shoppers shop during holidays?

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What items do Hess shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hess Target Market

Arrow and target

Who actually shops at Hess? Do these shoppers fit the intended target market of Hess?

Thought bubble

What motivates the target market to shop at Hess?

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What other target market should Hess look at?

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Which other retailers have a similar target market?

About Our Hess Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.