Hitchcock's Shopper Insights

Who shops at Hitchcock's?

A Hitchcock's shopper is generally slightly lower income, Caucasian, and senior age. Hitchcock's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Hitchcock's shoppers.

Hitchcock's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
26.8
Avg Basket Size (units)
8.3
Avg Basket Size ($)
$30.14

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  • Behavioral data
  • Attitudinal surveys
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Hitchcock's Shopper Demographics

demographic
index
Female
110
Male
12
<24
156
25-34
118
35-44
54
45-54
60
55-64
175
65+
575
African American
25
Asian
5
Caucasian
124
Hispanic
49
demographic
index
Has Kids
78
No Kids
147
- $20k
118
$20k-40k
115
$40k-60k
226
$60k-80k
91
$80k-100k
54
$100k-125k
23
$125k +
11
No College
97
College
108
Adv. Degree
65

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When Do They Shop?

time of day
Sun
16.9%
Mon
10.9%
Tue
9.1%
Wed
12.4%
Thu
12.6%
Fri
19.7%
Sat
18.5%

Hitchcock's Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
65

Which Retailers are Popular With Hitchcock's Shoppers?

retailers
affinity
Southeastern Grocers 11.0x
Publix 8.3x
Dollar General 5.8x
Shell 4.4x
channels
affinity
Dollar 4.4x
Food 1.1x
Gas & Convenience 1.0x
Drug 1.0x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.