Hitchcock's Shopper Insights

Who shops at Hitchcock's?

A Hitchcock's shopper is generally slightly lower income, Caucasian, and senior age. Hitchcock's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Hitchcock's shoppers.

Hitchcock's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
26.8
Avg Basket Size (units)
8.3
Avg Basket Size ($)
$30.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hitchcock's Shopper Demographics

demographic
index
Female
110
Male
12
<24
156
25-34
118
35-44
54
45-54
60
55-64
175
65+
575
African American
25
Asian
5
Caucasian
124
Hispanic
49
demographic
index
Has Kids
78
No Kids
147
- $20k
118
$20k-40k
115
$40k-60k
226
$60k-80k
91
$80k-100k
54
$100k-125k
23
$125k +
11
No College
97
College
108
Adv. Degree
65

Understand Hitchcock's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.9%
Mon
10.9%
Tue
9.1%
Wed
12.4%
Thu
12.6%
Fri
19.7%
Sat
18.5%

Hitchcock's Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
65

Which Retailers are Popular With Hitchcock's Shoppers?

retailers
affinity
Southeastern Grocers 11.0x
Publix 8.3x
Dollar General 5.8x
Shell 4.4x
channels
affinity
Dollar 4.4x
Food 1.1x
Gas & Convenience 1.0x
Drug 1.0x

Get More Data

Learn more about Hitchcock's shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Hitchcock's shoppers shop at?

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How do Hitchcock's shoppers shop during holidays?

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What items do Hitchcock's shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hitchcock's Target Market

Arrow and target

Who actually shops at Hitchcock's? Do these shoppers fit the intended target market of Hitchcock's?

Thought bubble

What motivates the target market to shop at Hitchcock's?

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What other target market should Hitchcock's look at?

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Which other retailers have a similar target market?

About Our Hitchcock's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.