Holiday Market Shopper Insights

Who shops at Holiday Market?

A Holiday Market shopper is generally very high income, Asian, and older age. Holiday Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Holiday Market shoppers.

Holiday Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
42.6
Avg Basket Size (units)
8.2
Avg Basket Size ($)
$33.96

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Holiday Market Shopper Demographics

demographic
index
Female
95
Male
147
<24
119
25-34
33
35-44
61
45-54
170
55-64
264
65+
250
African American
33
Asian
131
Caucasian
112
Hispanic
6
demographic
index
Has Kids
64
No Kids
177
- $20k
45
$20k-40k
19
$40k-60k
147
$60k-80k
101
$80k-100k
94
$100k-125k
105
$125k +
170
No College
102
College
89
Adv. Degree
148

Understand Holiday Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.6%
Mon
10.3%
Tue
11.3%
Wed
14.1%
Thu
13.1%
Fri
18.7%
Sat
16.9%

Holiday Market Basket Size

type
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
160
Fill Up (11-20 Items)
105
Pantry Stocking (21+ Items)
74

Which Retailers are Popular With Holiday Market Shoppers?

retailers
affinity
Meijer 10.8x
Winco Foods 7.0x
Safeway 3.8x
Whole Foods 3.4x
channels
affinity
Pet 1.8x
Club 1.6x
Food 1.5x
Mass 1.1x

Get Started Today

Track a new product launch. Measure promotion effectiveness. Understand lapsed shopper behavior. Schedule a 15-minute demo and we'll show you how!

Leading Brands and Retailers Rely on InfoScout's Data

Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.