Homeland Stores Shopper Insights

Who shops at Homeland Stores? Homeland Stores shoppers are generally median income, Caucasian, and senior age. Homeland Stores shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Homeland Stores shoppers.

Homeland Stores Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
28.0
Avg Basket Size (units)
11.1
Avg Basket Size ($)
$27.01

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Homeland Stores Shopper Demographics

demographic
index
Female
99
Male
105
<24
109
25-34
102
35-44
106
45-54
77
55-64
105
65+
143
African American
26
Asian
35
Caucasian
115
Hispanic
32
demographic
index
Has Kids
87
No Kids
128
- $20k
91
$20k-40k
98
$40k-60k
139
$60k-80k
140
$80k-100k
27
$100k-125k
50
$125k +
115
No College
107
College
100
Adv. Degree
93

Understand Homeland Stores Shopper Behavior

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When Do They Shop?

time of day
Sun
13.7%
Mon
12.8%
Tue
12.6%
Wed
13.8%
Thu
14.7%
Fri
15.5%
Sat
16.7%

Homeland Stores Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
132

Which Retailers are Popular With Homeland Stores Shoppers?

retailers
affinity
7-Eleven 7.1x
Sprouts Farmers Market 4.0x
Dollar General 3.2x
Circle K 3.0x
channels
affinity
Gas & Convenience 2.7x
Dollar 1.5x
Mass 1.5x
Drug 1.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Homeland Stores shoppers shop at?

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How do Homeland Stores shoppers shop during holidays?

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What items do Homeland Stores shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Homeland Stores Target Market

Arrow and target

Who actually shops at Homeland Stores? Do these shoppers fit the intended target market of Homeland Stores?

Thought bubble

What motivates the target market to shop at Homeland Stores?

magnifying glass

What other target market should Homeland Stores look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us