Homeland Stores Shopper Insights

Who shops at Homeland Stores?

A Homeland Stores shopper is generally median income, Caucasian, and senior age. Homeland Stores shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Homeland Stores shoppers.

Homeland Stores Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.0
Avg Basket Size (units)
11.1
Avg Basket Size ($)
$27.01

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Homeland Stores Shopper Demographics

demographic
index
Female
99
Male
105
<24
109
25-34
102
35-44
106
45-54
77
55-64
105
65+
143
African American
26
Asian
35
Caucasian
115
Hispanic
32
demographic
index
Has Kids
87
No Kids
128
- $20k
91
$20k-40k
98
$40k-60k
139
$60k-80k
140
$80k-100k
27
$100k-125k
50
$125k +
115
No College
107
College
100
Adv. Degree
93

Understand Homeland Stores Shopper Behavior

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When Do They Shop?

time of day
Sun
13.7%
Mon
12.8%
Tue
12.6%
Wed
13.8%
Thu
14.7%
Fri
15.5%
Sat
16.7%

Homeland Stores Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
132

Which Retailers are Popular With Homeland Stores Shoppers?

retailers
affinity
7-Eleven 7.1x
Sprouts Farmers Market 4.0x
Dollar General 3.2x
Circle K 3.0x
channels
affinity
Gas & Convenience 2.7x
Dollar 1.5x
Mass 1.5x
Drug 1.4x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.