Hometown Grocery Shopper Insights

Who shops at Hometown Grocery?

A Hometown Grocery shopper is generally very low income, Asian, and adolescent age. Hometown Grocery shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Hometown Grocery shoppers.

Hometown Grocery Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
43.9
Avg Basket Size (units)
4.8
Avg Basket Size ($)
$15.71

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Hometown Grocery Shopper Demographics

demographic
index
Female
88
Male
211
<24
785
25-34
36
35-44
82
45-54
151
55-64
23
65+
64
African American
342
Asian
664
Caucasian
42
Hispanic
30
demographic
index
Has Kids
99
No Kids
101
- $20k
585
$20k-40k
99
$40k-60k
19
$60k-80k
111
$80k-100k
97
$100k-125k
6
$125k +
3
No College
295
College
71
Adv. Degree
19

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When Do They Shop?

time of day
Sun
12.7%
Mon
14.6%
Tue
10.3%
Wed
14.0%
Thu
13.3%
Fri
15.6%
Sat
19.4%

Hometown Grocery Basket Size

type
index
Urgent Need (1-2 Items)
96
Express Lane (3-10 Items)
149
Fill Up (11-20 Items)
46
Pantry Stocking (21+ Items)
9

Which Retailers are Popular With Hometown Grocery Shoppers?

retailers
affinity
IGA 23.6x
Smart & Final 6.0x
Dollar General 4.6x
Stater Bros. 3.8x
channels
affinity
Food 2.0x
Dollar 1.4x
Drug 1.1x
Club 0.8x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.