Hometown Grocery Shopper Insights

Who shops at Hometown Grocery? A Hometown Grocery shopper is generally very low income, Asian, and adolescent age. Hometown Grocery shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Hometown Grocery shoppers.

Hometown Grocery Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
43.9
Avg Basket Size (units)
4.8
Avg Basket Size ($)
$15.71

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hometown Grocery Shopper Demographics

demographic
index
Female
88
Male
211
<24
785
25-34
36
35-44
82
45-54
151
55-64
23
65+
64
African American
342
Asian
664
Caucasian
42
Hispanic
30
demographic
index
Has Kids
99
No Kids
101
- $20k
585
$20k-40k
99
$40k-60k
19
$60k-80k
111
$80k-100k
97
$100k-125k
6
$125k +
3
No College
295
College
71
Adv. Degree
19

Understand Hometown Grocery Shopper Behavior

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When Do They Shop?

time of day
Sun
12.7%
Mon
14.6%
Tue
10.3%
Wed
14.0%
Thu
13.3%
Fri
15.6%
Sat
19.4%

Hometown Grocery Basket Size

type
index
Urgent Need (1-2 Items)
96
Express Lane (3-10 Items)
149
Fill Up (11-20 Items)
46
Pantry Stocking (21+ Items)
9

Which Retailers are Popular With Hometown Grocery Shoppers?

retailers
affinity
IGA 23.6x
Smart & Final 6.0x
Dollar General 4.6x
Stater Bros. 3.8x
channels
affinity
Food 2.0x
Dollar 1.4x
Drug 1.1x
Club 0.8x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Hometown Grocery shoppers shop at?

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How do Hometown Grocery shoppers shop during holidays?

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What items do Hometown Grocery shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hometown Grocery Target Market

Arrow and target

Who actually shops at Hometown Grocery? Do these shoppers fit the intended target market of Hometown Grocery?

Thought bubble

What motivates the target market to shop at Hometown Grocery?

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What other target market should Hometown Grocery look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us