Hong Kong Food Market Shopper Insights

Who shops at Hong Kong Food Market?

A Hong Kong Food Market shopper is generally very low income, Asian, and adolescent age. Hong Kong Food Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Hong Kong Food Market shoppers.

Hong Kong Food Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
40.4
Avg Basket Size (units)
10.8
Avg Basket Size ($)
$42.25

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Hong Kong Food Market Shopper Demographics

demographic
index
Female
98
Male
117
<24
347
25-34
155
35-44
92
45-54
50
55-64
16
65+
48
African American
12
Asian
1104
Caucasian
12
Hispanic
35
demographic
index
Has Kids
98
No Kids
105
- $20k
226
$20k-40k
192
$40k-60k
114
$60k-80k
76
$80k-100k
39
$100k-125k
32
$125k +
43
No College
152
College
98
Adv. Degree
52

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When Do They Shop?

time of day
Sun
27.0%
Mon
10.7%
Tue
11.0%
Wed
8.8%
Thu
12.6%
Fri
12.6%
Sat
17.2%

Hong Kong Food Market Basket Size

type
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
138

Which Retailers are Popular With Hong Kong Food Market Shoppers?

retailers
affinity
HEB 13.9x
Southeastern Grocers 3.0x
Sam's Club 2.9x
99 Cents Only 2.3x
channels
affinity
Club 1.6x
Food 1.4x
Drug 1.2x
Beauty 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.