Horrocks Farm Market Shopper Insights

Who shops at Horrocks Farm Market?

A Horrocks Farm Market shopper is generally slightly lower income, Caucasian, and older age. Horrocks Farm Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Horrocks Farm Market shoppers.

Horrocks Farm Market Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
36.2
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$25.32

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Horrocks Farm Market Shopper Demographics

demographic
index
Female
107
Male
36
<24
46
25-34
94
35-44
101
45-54
109
55-64
133
65+
39
African American
41
Asian
104
Caucasian
117
Hispanic
4
demographic
index
Has Kids
85
No Kids
133
- $20k
59
$20k-40k
146
$40k-60k
169
$60k-80k
33
$80k-100k
105
$100k-125k
85
$125k +
65
No College
33
College
103
Adv. Degree
159

Understand Horrocks Farm Market Shopper Behavior

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When Do They Shop?

time of day
Sun
20.3%
Mon
9.5%
Tue
11.0%
Wed
10.1%
Thu
11.5%
Fri
16.1%
Sat
21.5%

Horrocks Farm Market Basket Size

type
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
138
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
35

Which Retailers are Popular With Horrocks Farm Market Shoppers?

retailers
affinity
Meijer 31.2x
SpartanNash 21.4x
Speedway 11.2x
Shell 7.9x
channels
affinity
Food 1.6x
Mass 1.3x
Gas & Convenience 1.2x
Dollar 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Horrocks Farm Market shoppers shop at?

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How do Horrocks Farm Market shoppers shop during holidays?

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What items do Horrocks Farm Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Horrocks Farm Market Target Market

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Who actually shops at Horrocks Farm Market? Do these shoppers fit the intended target market of Horrocks Farm Market?

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What motivates the target market to shop at Horrocks Farm Market?

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What other target market should Horrocks Farm Market look at?

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Which other retailers have a similar target market?

About Our Horrocks Farm Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.