Horrocks Farm Market Shopper Insights

Who shops at Horrocks Farm Market?

A Horrocks Farm Market shopper is generally slightly lower income, Caucasian, and older age. Horrocks Farm Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Horrocks Farm Market shoppers.

Horrocks Farm Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.2
Avg Basket Size (units)
6.9
Avg Basket Size ($)
$25.32

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Horrocks Farm Market Shopper Demographics

demographic
index
Female
107
Male
36
<24
46
25-34
94
35-44
101
45-54
109
55-64
133
65+
39
African American
41
Asian
104
Caucasian
117
Hispanic
4
demographic
index
Has Kids
85
No Kids
133
- $20k
59
$20k-40k
146
$40k-60k
169
$60k-80k
33
$80k-100k
105
$100k-125k
85
$125k +
65
No College
33
College
103
Adv. Degree
159

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When Do They Shop?

time of day
Sun
20.3%
Mon
9.5%
Tue
11.0%
Wed
10.1%
Thu
11.5%
Fri
16.1%
Sat
21.5%

Horrocks Farm Market Basket Size

type
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
138
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
35

Which Retailers are Popular With Horrocks Farm Market Shoppers?

retailers
affinity
Meijer 31.2x
SpartanNash 21.4x
Speedway 11.2x
Shell 7.9x
channels
affinity
Food 1.6x
Mass 1.3x
Gas & Convenience 1.2x
Dollar 1.1x

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