Houchens Industries Shopper Insights

Who shops at Houchens Industries?

A Houchens Industries shopper is generally very low income, African American, and senior age. Houchens Industries shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Houchens Industries shoppers.

Houchens Industries Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
32.5
Avg Basket Size (units)
10.7
Avg Basket Size ($)
$29.62

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Houchens Industries Shopper Demographics

demographic
index
Female
102
Male
81
<24
99
25-34
92
35-44
92
45-54
114
55-64
113
65+
151
African American
186
Asian
21
Caucasian
112
Hispanic
45
demographic
index
Has Kids
96
No Kids
108
- $20k
169
$20k-40k
131
$40k-60k
115
$60k-80k
107
$80k-100k
80
$100k-125k
61
$125k +
42
No College
162
College
90
Adv. Degree
79

Understand Houchens Industries Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.9%
Mon
13.0%
Tue
12.4%
Wed
12.5%
Thu
12.7%
Fri
16.6%
Sat
17.9%

Houchens Industries Basket Size

type
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
121

Which Retailers are Popular With Houchens Industries Shoppers?

retailers
affinity
SpartanNash 3.7x
Dollar General 3.5x
IGA 3.4x
Family Dollar 3.3x
channels
affinity
Dollar 2.6x
Gas & Convenience 1.4x
Food 1.3x
Mass 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Houchens Industries shoppers shop at?

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How do Houchens Industries shoppers shop during holidays?

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What items do Houchens Industries shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Houchens Industries Target Market

Arrow and target

Who actually shops at Houchens Industries? Do these shoppers fit the intended target market of Houchens Industries?

Thought bubble

What motivates the target market to shop at Houchens Industries?

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What other target market should Houchens Industries look at?

venn diagram

Which other retailers have a similar target market?

About Our Houchens Industries Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.