Hugos Shopper Insights

Who shops at Hugos?

A Hugos shopper is generally lower income, African American, and young adult age. Hugos shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Hugos shoppers.

Hugos Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.1
Avg Basket Size (units)
11.6
Avg Basket Size ($)
$35.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hugos Shopper Demographics

demographic
index
Female
78
Male
299
<24
15
25-34
151
35-44
96
45-54
92
55-64
39
65+
16
African American
310
Asian
6
Caucasian
101
Hispanic
122
demographic
index
Has Kids
111
No Kids
77
- $20k
5
$20k-40k
237
$40k-60k
130
$60k-80k
133
$80k-100k
25
$100k-125k
44
$125k +
16
No College
12
College
138
Adv. Degree
21

Understand Hugos Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.5%
Mon
15.4%
Tue
14.5%
Wed
13.1%
Thu
10.7%
Fri
13.9%
Sat
17.8%

Hugos Basket Size

type
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
92

Which Retailers are Popular With Hugos Shoppers?

retailers
affinity
SuperValu 7.5x
SpartanNash 3.9x
Shell 3.5x
Sam's Club 3.1x
channels
affinity
Gas & Convenience 2.0x
Mass 1.4x
Food 1.3x
Club 1.1x

Get More Data

Learn more about Hugos shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Hugos shoppers shop at?

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How do Hugos shoppers shop during holidays?

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What items do Hugos shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hugos Target Market

Arrow and target

Who actually shops at Hugos? Do these shoppers fit the intended target market of Hugos?

Thought bubble

What motivates the target market to shop at Hugos?

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What other target market should Hugos look at?

venn diagram

Which other retailers have a similar target market?

About Our Hugos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.