Hugos Shopper Insights

Who shops at Hugos?

A Hugos shopper is generally lower income, African American, and young adult age. Hugos shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Hugos shoppers.

Hugos Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.1
Avg Basket Size (units)
11.6
Avg Basket Size ($)
$35.19

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hugos Shopper Demographics

demographic
index
Female
78
Male
299
<24
15
25-34
151
35-44
96
45-54
92
55-64
39
65+
16
African American
310
Asian
6
Caucasian
101
Hispanic
122
demographic
index
Has Kids
111
No Kids
77
- $20k
5
$20k-40k
237
$40k-60k
130
$60k-80k
133
$80k-100k
25
$100k-125k
44
$125k +
16
No College
12
College
138
Adv. Degree
21

Understand Hugos Shopper Behavior

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When Do They Shop?

time of day
Sun
14.5%
Mon
15.4%
Tue
14.5%
Wed
13.1%
Thu
10.7%
Fri
13.9%
Sat
17.8%

Hugos Basket Size

type
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
92

Which Retailers are Popular With Hugos Shoppers?

retailers
affinity
SuperValu 7.5x
SpartanNash 3.9x
Shell 3.5x
Sam's Club 3.1x
channels
affinity
Gas & Convenience 2.0x
Mass 1.4x
Food 1.3x
Club 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.